Episode 137: The Most Effective Marketing Strategies for Cleaning Businesses with Ty Shiffler

Episode 137: The Most Effective Marketing Strategies for Cleaning Businesses with Ty Shiffler

Brandon Schoen:
Hey everybody. Welcome back to another episode of the Profit Cleaners podcast. The only place where you can learn from the top 1% of cleaning business owners from around the world, take it to the next level and win. And guys, I just wanna say thank you so much for being here today. Another podcast, more progress being made, and you guys are growing alongside us and it's just been so exciting on the journey.

So again, thank you for the opportunity to help you guys grow. Today's episode is an amazing, amazing episode. You guys are gonna wanna listen to this maybe even multiple times because it's covering one of the most frequently asked questions we get asked, which is all about marketing, marketing strategies, getting more customers. If you guys have been in business for any amount of time,

you realize this is such a huge part of your business. Leads are the lifeblood of your business. But more importantly, you don't just want leads, you want customers. So we're gonna talk all about on this amazing webinar we did recently with our marketing team, specifically with Ty Schiffler, who's one of the heads of our marketing team here at Sandia, Green Clean.

And we've worked over the years, actually for the last five years, together kind of refining our marketing and our systems around this. So you guys are gonna get tremendous value. You're not only gonna learn whatever stage of growth you're in, if you're just getting started, if you're growing and adding staff, if you already have multiple teams and you're scaling, you're gonna get value out of this.

We're gonna dive into lots of different ways you can acquire customers, in fact, all the different ways. And we're gonna just fill your head with knowledge and ideas and inspiration for how you can be creating a better system around this. Ultimately even delegate this completely. If you just want to get this piece off of your plate and hand it off to our team,

we're gonna share it with you how you guys can do that. So stay tuned till the end of this call. Guys, it is a longer, it's usually about an hour call that we did with Ty and our whole team. But as a strategy call, if you guys stay till the end, you're gonna be able to book a thousand dollars strategy call for free marketing strategy call where Ty is going to dive into your business and look at exactly what you're doing and look at maybe a custom solution for what you're doing to really help you get more results.

You're gonna be getting two years of pre-written marketing emails, which is 104 emails, a phone script, and just a ton of value here, guys. So stay tuned until the end. We'll drop that link. We'll give you guys the link at the end so you can go do that and book a call and find out the next steps. We, Ty and the team,

they do not work with everyone. They're gonna be very picky. I will say that guys, but the very least, listen in on the call. If you're not ready to dive in yet, you're gonna get a ton of value, a ton of knowledge and ideas to execute in your business to grow to that next level and continue leveling up with your business.

So let's dive in guys. I hope you get a ton of value out of this today on the show. And let's get started. Grow your cleaning business, make more money, have more time. This is the Profit Cleaners podcast with your host, Brandon Condre and Brandon Shane. All right, perfect. Once again, call is being recorded so we can share it out with the prop claims group.

Welcome everybody once again, and we still have a few people joining in. I'm letting people in as quickly as I can, so I just wanted to cover things. So purpose of today's webinar, our goal here is to share with you some proven marketing strategies or your cleaning business, no matter what phase of the business you are in, which we'll talk about a little bit more here in just a second.

We wanna provide you with strategies and things that are gonna help you to grow your business. That's one of the things that we've recognized as we've been working with the Brandons as well as with other cleaning companies that have come on, is that the uniqueness of each business, especially the stages of each business and the needs at each stage are so different. So we wanted to create this webinar to go into those a little bit more.

We're also just briefly go over how ending these strategies was key to Sandia, Green Clean success. And then here at the end of the webinar, we are going to provide you with a special offer as well as some of the freebies. Again, in the email, you already saw one of those freebies, but provide you with some additional freebies here at the end of the call just for staying on throughout the webinar.

So don't miss out on that. As Brandon already stated, we really do wanna make sure that we're adding value at it. We're not just wasting an hour of your time. I've been to many, many conferences over the years and one of the things that really stands out to me is how frequently I go to these conferences of people who spend tons of money and they spend a ton of time,

and how many of 'em are scrolling through their phones or getting distracted by other things. And the key takeaway for me is my time is my most valuable asset, and I watch these people that go to these events, go to these conferences, and when I see them kind of scrolling on their phone or getting distracted by what feels like an urgent need within their business or something in that time,

I think about how much they're robbing themselves of the value that they could be creating. So I'm gonna do my best to keep you guys engaged throughout the webinar, but I also invite you post your questions in the chat. Once again, use the chat here in Zoom. We'll be keeping an eye on that as you have questions throughout. And then again,

I'll try to engage you guys as much as I can with some questions and some feedback to make sure as well that throughout this we're personalizing some of the stuff that we're talking about to who's actually joined the call. So with that, I just wanna do a quick introduction as well. So my name is Ty Schiffler. Obviously you guys know the Brandons, you guys know 'em well,

that's why you're here. But you may not have vet me before. I'm the co-founder and CEO of Tie Your Sales. We're a software company that's been helping grow cleaning companies for about the past five years, and lately is partnered with the Brandons to kind of expand our offering and help additional companies, especially in the profit cleaning group. My personal experience, I've worked in software,

website and funnel design for about the past five years as well as about five years of sales experience. Mitch Adam is our other co-founder and CMO, unfortunately he's not able to join us today, but he brings a lot of the PPC experience, pay per click experience, that's Google and Facebook ads and just like put on resume, like he worked with Russell Brunson,

who's one of the largest ad buyers in the world, managing ads for some of the largest companies in the world. Seriously, so much value learning from Russell Brunson and then so much value that Mitch brings to the team and managing ads for many of our clients. On top of that, our team is comprised of AI integration specialists, professional graphic designers, SEO specialists and software and web developers.

And so we've worked together as a team and Mitch and I have worked together to put together this presentation to try to create as much value as we can for you guys here today. So yeah, I wanna jump right in by talking about those different stages of growth or different stages of the business cleaning businesses that we discussed. First, kind of talk about the different stages and what they are and help you guys identify what stage you're potentially in.

So there's multiple stages of growth. We kind of simplified it and broke it down into three stages just for ease here. We labeled the stages are just getting started, are growing and adding staff and our teams and scaling stages. So first and foremost, our just getting started stage is kind of comprised of people who are primarily owner operators, right? They're working in their business and on their business trying to do both at the same time.

Typically, one of the things we found with cleaning companies is a lot of you guys have started the business 'cause there was very little startup cost you could do it with next to nothing and have an opportunity to build a business and become your own boss, or again, potentially not have a boss at all. And as Brandon said, create financial freedom for you with little to no budget in that startup,

your main goal is to just start establishing a market share. But unfortunately at this time, you've got little to no reputation, little to no visibility. So that's kind of your just getting started phase. Second phase is you're growing and adding staff. This is where as an owner operator, you start to transition from being, doing a lot of the cleanings yourself to doing maybe half the cleanings and more focusing your time on managing the people that you're hiring and managing the business,

spending more of your time working on your business rather than in it. Your expenses are trying to increase as you add staff. And this is also the point where your competitors start to recognize you. So you have to add some more money into getting your name out there into advertising and things like that. And this is also the point where you transition from having little to no reputation to actually managing your reputation.

You've gotten some reviews in and as you grow and as you're adding employees, the strategy kind of switches a little bit right now. It's not you doing every cleaning, you can't manage the quality of everything. And so you've gotta make sure that you're creating scalable systems and everything and managing your reputation and making sure that your staff is maintaining the quality standards that you've set.

The third and final tier is pretty much the point of teams and scaling. This is where you've transitioned out of daily, like doing the cleaning yourself completely, and you're really just focused on running the business and growing the business. At this point. You've expanded your service area, spending even more money on growing the business. And really it's about maintaining your hiring pipeline and keeping good people coming in while keeping leads.

Come again. So well, we're gonna go into each of these in order, and so we're gonna go ahead and start with that phase one. Just getting started. So in the just getting started phase, I kind of summarized the just getting started phase with saying the focus here is you wanna be where your customers are when you're just getting started. As we already discussed,

you don't have a lot of money, there's not a lot of other people on your team that allow you to just focus on any one thing. And so the biggest thing you can do is just be where your customers are. And so great examples of this. We've broken each of these into four key areas. First one in just getting started is local,

SEO. Now local SEO is hugely important because we live in an era where people are constantly Searchie for your services and especially with local services. Cleaning services are typically something where someone's reacting to something, there's an event coming up or something happens in their home that they're like, man, it would be nice to have cleaning services. And so then they're Searchie the web,

who around me provides these types of services. So in local SEO, we do wanna focus on optimizing our Google page. If you don't have a Google My Business, it used to be called Google My Business, now it's just called a Google Business profile. Make sure that you have it set up and that you've kept it up to date with your business hours,

your services, and any other information there. A lot of you may not know that you actually have the ability to post updates in your business profile as well. I highly recommend it. This is something that is 100% free and is vital to being found on Google, where once again, over 90% of this searches that happen online happen on Google's platform. So make sure that you set up your Google business profile.

Make sure if you're in this phase that one of your biggest focuses is on getting customer reviews. Now again, this can be extremely difficult, but it's one of the biggest things that'll help your business, and it's one of the easiest things you can do to help get yourself ranked. Now that can start out with friends and family. There's nothing wrong with that.

Just be careful. Try to ask people to make sure that if they're gonna leave a review, that they don't just leave stars. Ask them to leave some type of message in there that really makes sure that Google doesn't kind of flag them as spam reviews and is gonna help you to just show up higher on Google reviews. Make sure as well that you are applying to those reviews.

Hugely important in optimizing your responses. Local keyword targeting is huge. This is your website. Make sure that on your website you're using keywords. We will discuss some of those primary keywords here in a second, so I'll come back to that. Then this is the one area that does cost a little bit of money. It's called local service ads. Local service ads is the lowest hanging fruit in your pay per click.

Ad opportunities, local service ads are super easy to set up. It'll probably take you less than 20 minutes. It does require some business verification that takes a little bit more time. But one of the great things about Google local service ads compared to other forms of ads is that if lead comes through that isn't actually looking for your services, you can actually,

what do they call it, Brad and rebuttal that lead or yeah, refuse that lead. And in essence, Google refunds you for it, which is fantastic. I mean, it's pretty much a no risk, high reward option. You're not gonna get as many leads from this as you might get from other forms of advertising. But it's such low hanging fruit.

Highly, highly, highly recommend you're not already doing local service ads. To get into that, I just wanted to interrupt, man. Just to say everything Ty said is very, very true. The key word on the end of that that you said Ty was low hanging fruit and local SEO, specifically the Google business listing is low hanging fruit. A lot of competition out there and a lot of 'em have no idea how to optimize this piece.

So just some very basic notes. If you guys were listening there, Google loves relevancy in order to become more relevant in the search engines, specifically with that Google business profile. It's very easy guys, it's give it content, make it more relevant. The things Ty mentioned, putting images, reviews are huge, responding to those reviews, that is all additional content making posts inside of there.

It's basically sending signals to Google and search engines that you're relevant. There's more keywords in there that are relevant. There's active signals that you're sending to show that you're more relevant than. And so what we noticed was optimizing this piece very early on in our business within the first six months to a year. There's some very simple things that you can do that very quickly will rise up.

The search engines, your presence there in your visibility, and this is huge guys, because this is free traffic. So if you have the delayed gratification, you put in the time to build the content, the reviews, make sure everything's completed, and then have some extra tweaks in there, you very quickly will rise to the top. And this is just gonna bring us an extra wave of leads like every single week into your business that you don't have to pay for.

So while you're offsetting, maybe in the beginning, some of your traffic with paid traffic or other strategies, this is something you can very quickly benefit from when you're doing it right, and especially if you have the knowledge and working with our team and stuff. But I love that Ty, low hanging fruit right there. Absolutely. And the other thing I'll add to that is when it does come to once again,

kind of each stage where you can spend the most money or optimize your money the most, that SEO, it's a little hard 'cause it can feel the like, oh, I'm spending money, but I'm not seeing results immediately. But the longstanding results of it are so worth it. So in these early stages, SEO is just so important. I highly recommend it.

So moving on, just 'cause we wanna make sure with time wise that we're expecting you guys time as well, networking. I'm gonna kind of go through this one quickly. Really it's about attending community events. Make sure that you're joining your local chamber of commerce or it's likely that you have a local BNI chapter. This is filled with small business owners. And what's great about these groups is they're all there to help each other,

right? And so that can be extremely helpful, extremely beneficial to helping you just grow your business. Also want to just build referral partnerships as much as you can. And then last, always ask where your customers found you, and that way you know where your leads are coming from. Again, a lot of the times you'll find that a lot of your leads are coming from the same person talking about you're the same person referring,

you, reward that person, feed the source of your leads. So always ask, where do people hear about you? Who did they hear about you from? And reward that as much as you can. Next we'll get into social media. Brandon, I saw you dropped off you back on now. Sorry Man. I just wanted to add one more thing.

This is so key, guys, because in the beginning when you don't have a lot of lead sources coming in, you're gonna have so many opportunities when you're in and around the home, or people are gonna say, Hey, do you know anyone that does landscaping or windows or carpets or on and on and on and on. And the truth is you don't wanna do all those things.

You wanna specialize. The riches are in the niches for a reason, but you wanna specialize. And then you wanna build your referral network, like Ty was saying. And the reciprocity is there. When you start sending referrals to other businesses, you make a contact, you make a relationship with those people, they're gonna reciprocate and they're gonna send that. And it's gonna be just another constant flow of leads from all these different categories of businesses that you don't service.

But you guys send business elsewhere and this is huge guys. So definitely put that in place. Absolutely. Next, kinda the best area you can start with. Again, establish your social media pages. If you haven't already, make sure you've formed a Facebook page, Instagram page. Don't worry about being on everything necessarily, but at least engage in the one that's most comfortable,

most native to you. I do believe that Facebook is one that you should be on pretty much no matter what. But outside of that, if you wanna be on Instagram, if you wanna be on TikTok, do what's comfortable to you, do what works for you, and don't create content that's not native to the platform. You can be on TikTok and do the dances with,

you know, a broom in your hand like you're mopping, I guess broom and mop don't make sense. But anyway, you get where I'm coming from. Create content that's natural to the environment, it'll pay back. I will say when you are on Facebook, for example, though, video is better than photos if you can. But again, even if you can't,

photos are just fine before and afters are, once again, low hanging fruit. People love to see transformations and it just gets their minds thinking. I guess when they see something visual, like a video or a photo, they automatically start to see that same effect in their own home. You want them to picture what their life would be like with your services.

So provide that visual, not just text and not your logo, right? If you provide value, people will come back to you. So don't be afraid to share cleaning tips as well. Again, a lot of people are afraid to like give away their secrets or give away, you know, teach people how to do your job. People don't hire you because they can't do it.

They hire you because they don't want to, and they see the value that you're providing and saved time and it saved energy. And in the time they get to spend with their kids, or you know, as Brandon says, taking back their weekend and enjoying their weekends again, right? So don't be afraid to give away valuable info. Once again, those people will see the effect of what you're doing.

I wouldn't recommend just having a video where you're just saying it, but tell them what it is and show the effect. Because again, they're just gonna see that effect in their own home and that's what's gonna get them to reach out to you and schedule services with you in these early stages. Don't be afraid to offer promotions. I know it's so hard.

I know it sucks because you're early on, you don't have a huge budget, you don't have a lot of money to put in, but don't be afraid to offer promotions because just getting your foot in the door, sure you take a little bit less now, and I wouldn't necessarily say that the promotion should be ongoing, but get your foot in the door.

Do some cleanings at a lower margin because that's gonna open up so many opportunities. Even if that one customer doesn't turn into a reoccurring cleaning, again, ask them, do you know anybody else who might be interested in services as well that I can give a special deal to? I'll give you 50 bucks off the next service and I'll give them 50 bucks off their first service that gets them to possibly schedule a second service when they weren't going to and potentially get a referral out of it.

Great way to grow your business. And then last thing I'm gonna say on social engage in Facebook groups. Every single one of you, I promise you, has a community group around you. Engage in that community group. Don't spam it. Don't be sitting there putting in your services constantly, but every single one of those groups has a search function. Go on there and search,

clean search, messy search, whatever, and find people who are making their comments. Search, construction, search, whatever like that, that you can reach out to 'em and just say, Hey, I'd love to provide these services. I've got a special promo, I've got a special thing. If you'd be willing to give us a chance, I'd love to bid out for you.

These are once again, just low hanging fruit and early on in the business, there's no escaping it. You need to be involved, you need to be engaging to get these deals. And this goes straight into that grassroots marketing. Again, early on in the business, if you don't have money to spend on advertising, it's time, right? So between jobs,

if you've got a job at one that finishes at three and your next job's not till four, spend that hour knocking doors, introducing yourself. Offer promotions again. Have flyers, brochures, business cards, whatever it is that you can hand out on top of this. Make sure that whatever home you're cleaning, that you either have your vehicle wrapped or if you don't have the budget to do a vehicle wrap yet,

make a yard sign that says you can put in their front yard out by the sidewalk that says, this home is currently being cleaned by, right? And has your contact info. This is so powerful because there's this social norm that it's like, oh, my neighbor is doing it. Maybe it's something I should consider as well. And there's just so much power in growing your business and taking advantage of,

again, that social pressure that comes in. And you don't wanna pressure on people. I get it, but this is so simple. People aren't gonna call you if they can't afford it or, or whatever. I mean, they may, but again, you're gonna give 'em the price and you go through that spiel. But make sure that you're doing the art side.

So the other thing I want to emphasize on all of this with grassroots marketing it, you can't change it once you've printed it. Flyers, brochures, business cards, make sure you're using like a QR code generator, okay? And one that you can save, you create a profile and one that you can save and you can change the QR code anytime.

This is a huge deal because you may wanna change where you're sending people. And an example of this is most of you probably already have business cards that just have your website on it. I would highly suggest if you're spending money on brochure suppliers or business cards, you should not be sending 'em to your website. You should be sending 'em to what's called a sales funnel.

A lot of people call 'em landing pages. I call 'em funnels because they're multiple steps usually, but you should be sending 'em to a landing page. The purpose of your website should be to be found with local SEO as we're talking about over here, the purpose of a landing page is to sell. And so if you're gonna be spending money on things like this,

then make sure you're using like a QR code or something where even if you don't have the landing page yet, you can always go back in and change where you're sending people later on. I highly recommend it. It'll pay huge dividends down the road. Helpful tools. By the way, again, I don't wanna leave you guys hanging here. I know a big question on this is all this is great,

but I don't know how to do it all. At the end of the call, we'll talk a little bit about how you can learn more about these things. But with local SEO, there's really cool tools called Keyword Surfer that I use to evaluate my local SEO and figure out words that I should be targeting based on search results. Again, I highly recommend it.

It's helpful. Make sure you have that Google business profile. Being places for businesses is another big one. I was supposed to have Yelp on here, I've apologize, forgot to put it. Bing and Yelp. If you're using Microsoft Edge, it's gonna go to Bing. If you're using Apple products, it's gonna go to Yelp on occasion. So make sure you're at least present there.

Again, Google is your most important one. 90% of searches happen through Google, so make sure you're there. Moz local checkup is also a great retool that you can run. Quick check to see where you rank and it'll give you recommendations on what you need to improve in order to improve your local ranking. So again, use that tool, Moz local checkup,

you'll be able to create an account. You'll be able to get that checkup done for free for once, and it'll give you recommendations. Networking. Facebook groups next door, we already mentioned that. Again, social media, make sure you're on Facebook. Most importantly, for the grassroots stuff, you can definitely use Canva. Great tool and again, free option for you guys to use to create business cards,

different things like that. On top of this, I did want to give you guys some example keywords. Some of the ones that really stand out in your guys' industry. And I recognize these are super generic, they're gonna be hard to compete on, but make sure they are listed on your website. 'cause as you grow, it's important that you're able to be discovered on these house cleaning,

apartment cleaning, move in, move out, cleanings, yada yada. They're listed here. Pro tip, make sure to use long tail keywords that are more specific and have lower competition. An example of this is like using keywords, deep cleaning services for apartments or homes near your service area, okay? A lot of people miss out on those opportunities. They're just using these generic keywords and they miss out on targeting those long tail keywords.

Guys, they're low competition, and when someone actually searches for it, because you optimize for it, Google is going to reward you for that. So don't miss out on those opportunities. This is huge guys. These are what marketing. I did SEO, you know, 15 years ago I had a marketing agency businesses when nobody knew what SEO was at the time,

people still don't know what it is, but these are what are called long tail, like Tai called it a long tail keyword or what we would call money keywords. These are money keywords, these are buyer keywords. These are very, very much intent based search. The longer that keyword is, the more intent there is, the more people have already done the research,

they know what they're looking for. And these are very, very powerful keywords. So like Tai said, not only can you rank for 'em very easily, but they're also a lot lower cost to bid on if you're doing paid traffic. And you can scoop up a lot of great leads that are very highly qualified, especially on Google, just by targeting these long tail keywords.

So perfect. I'm gonna steal that money keywords. Okay, looking at the chat, I was just gonna save if there were questions, and as I look over Evan Post one, can you put these keywords on your Google business or on your website? A hundred percent both. So you wanna take keywords like this and word for word, put them in your website,

okay? Google will find that word for word and they will reward you again for having that in there. You, You wanna do it naturally. You don't wanna stuff it in there in a bunch of places, but work it in naturally into your content, into different pages, into different blog posts, different places in your local listing. There's a place for keywords,

but work it into your descriptions. All all sorts of places. Yeah, one of the things I've been surprised with, a lot of the people I've met with so far that Brad's introduced me to is how many websites I go to and how infrequently their service areas are listed on their website. It blows my mind. It's a big deal. Make sure that your service area is listed throughout your website,

again, naturally, as Brandon says, but make sure you're covering that. Make sure your service area is listed multiple times throughout your website because that's where you wanna get results from. Okay, I hope you got some huge value from that. So we're gonna move into that second stage of business, growing and adding staff. This is the stage where I kind of summarize it by saying,

invest in your customers. Now what does that mean? It means start spending some money to get money. That's really what it means at this point in your business. I hope that you set aside, I hope that you think about what budget do I wanna put in to build my business? If you don't have a budget for growth, you're not gonna end up having a budget for yourself.

And if there's nothing else that you walk away from this, I hope that that's something that stands out. As you guys all grow your business, if you don't end up setting a budget for growth, you won't end up having a budget for yourself. I think that was good. That was good Brad. And that honestly just came to me, right?

We're writing down right now, bill, what does that look like? Well, first and foremost, stage one, build on the strategies you've already implemented in that first area of your growth, right? Expand on your keyword targeting as you grow. Pay attention to what's changed. Pay attention to how your business has changed and how you can optimize. Are you now covering bigger jobs?

Can you do commercial jobs? Or like, what are those things? Expand your keyword targeting. Figure out what's working for you, where you're getting your most profitable clients, your easiest to work with clients and target those things. More. Refine your social media content as well. Again, target the people who are getting you your money, who are supporting your life or supporting your business and refine your content to be of value to them,

right? If you haven't already, once again at this stage, you better be doing Google local service ads, lowest hanging fruit, put some money into it. You can literally put in a hundred bucks. It's so worth it. Get started with Google Local service ads. Item two, paid advertising. Again, this is the next stage of Google local service ads.

Next for most cleaning companies would be Google Ads. It's the second lowest hanging fruit, but it's also high competition. So understand that once you get into paid advertising, you are spending quite a bit more money per customer. But the key to this is how you grow, right? That customer is gonna cost you, let's say a hundred to $150 per new customer coming in.

If you're running your ads right, you're getting a cost per lead of around $20. You're converting again about every eight to 10 leads that are coming in. And so with that, sure you don't make a ton of money on that first job, but keep in mind that when you're spending money on pay-per-click ads, that the goal is to at least break even on ad spend to like first cleaning job coming in.

That's what you want to be focusing on. You don't wanna be focusing on the money on that first cleaning job. Get your foot in the door, keep your staff busy, and then focus on, can I convert this person to a reoccurring client? Can I get referrals from this person? Can I get reviews? All three of those things pay you massive dividends on the backend.

So make sure that you're focusing on that. Once you've done Facebook ads, if you still have budget, Facebook ads are a great way to expand that market. Google is typically people who are Searchie for your services. Facebook is a great way to get to people who maybe aren't Searchie for your services, but expands the pool. Now, an exception to that is retargeting and lookalike audience ads may help you to reach some of those people who are actively Searchie for cleaning services.

But again, I would definitely treat Facebook as like your secondary to Google ads. Start at Google and go from there. Now, one key tip, this is why I love webinars. Something to come to mind too. Make sure though Google Ads will be far less effective and Facebook ads will be far less effective if you haven't done phase one. If you're not optimized,

if your ads are not SEO friendly, Google, Facebook, they punish you for the pages that you're sending 'em to your website, not reflecting what they consider to be SEO friendly pages, they will punish your ads and you will spend more money if your site hasn't been optimized and Google looks at it and goes, oh, it doesn't have the right keywords.

So keep that in mind. Also, Ty, I just wanna point out here the alternative to this guys, which you might still be doing, and we started doing this in the beginning when we were testing many years ago. If you're using aggregator sites like Yelp and Thumbtack and Angie's List, HomeAdvisor, on and on and on, there's a bunch of them out there.

The issue with those sites is you are not controlling the traffic. You're now competing with 20 other contractors for the same lead, most likely. Instead of $20 for that first lead acquisition conversion, you're now spending 50, a hundred dollars, still no guarantee of getting the lead and you're probably going to have to lower your price significantly just to win the deal.

So the benefit here is what Ty's saying is Google is the, you know, 8,000 pound gorilla in the room. They're the biggest search engine. Everyone goes there, it's intent-based search, people are going there 'cause they're ready to buy on Facebook, not so much. You have to kind of pull 'em in and interruption marketing a little bit more and nurture that lead.

But even so I call, call it education, marketing, Education marketing. But even so with this strategy we're talking about, instead of going on a platform and fighting over a lead with a bunch of other contractors, you're actually controlling the process because you're sending them to your own internal marketing funnel slash landing page. There's nothing else for them to do, but one thing.

So your conversions go way up, you control that lead, you nurture that lead all the way to sale your costs come way down and it's just a much more effective way to scale, guys. So this is something that we started doing even very, very early on, completely shifted our business. And I do wanna emphasize as well, while we've broken this down into phase one,

two, and three, in growth of your business, you know where your business is at, you know where your budgets are and what you've set aside, any of these can be done in the other phases. These are just examples of things I would at least make sure that you're specializing in in each of these phase. But if you're still in phase one and you're like,

I have some money that I wanna put into the ads or whatever, I'd highly recommend it a hundred percent. So don't be afraid to use these things as well. Even if you're still in phase one, just understand you wanna make sure that you're covering your business and staying on top of things as much as you can. So yeah, three content marketing.

This goes on top of having your Facebook page, Facebook and Instagram. They're so easy. Content marketing is a little bit more difficult. It takes a little bit more time, but I would highly recommend creating a blog, increasing video content creation. If you aren't doing video content already, highly recommend it. And then posting on third party sites and back linking to your website now,

creating a blog and back linking to your site work hand in hand. One of the reasons I recommend a blog isn't so much because I don't like writing blog articles if I'm being brutally honest. There's lots of tools that you can use to auto create blog articles. The key factor is, is when I create a post on Facebook or anything, I wanna drive that traffic back to something that's not just a ask.

It's adding value and a blog is a great way of doing that. You can give a little tidbit of value on your Facebook or on your YouTube or a lot of value, but in either case, tie them back to your website and add more value. And now you're knocking out two birds with one stone. You're adding value to your customer and you're telling the rest of the internet.

If you want information on this topic, if you want help in this area, my website is the place to go. And that's what's gonna once again, help your SEO and just help you to grow and raise your business. This also positions your brand as the authority, because if you're the one giving value, giving education content insight, sharing tips and things that your audience didn't know,

they didn't know, education is very, very valuable. And now that you're the one giving out that value, you're associated now as the authority. So it immediately positions you in the market. It gives a huge amount of value, like Ty said, to the search engines, pulling those things back to you. This is also a great opportunity for you to get out there in your community and you could write a blog about a local thing in your community and they'll link back to you.

They'll tell their audience about it. This is a great way for you to build very strong presence locally with other businesses linking to you, you linking to them. Again, this will raise up your search rankings very quickly over time. Last in email marketing, I'm not gonna touch on this very long. Create email lists if you haven't already. Make sure to separate your contacts,

create separated by lead customer also like lost or other things. But make sure that as you're bringing in customers, that you're separating 'em into list later on. You're gonna thank yourself for it. As you do nurture campaigns and things, once again in all of this marketing, make sure that you're focusing on giving value over asking for value. What does this mean?

Asking for value is saying buy my product, sign up, give, give, give. One of the best marketers in the world known, not by me but by many is one of the greatest marketers in the world, is a gentleman by the name of Gary Vaynerchuk. He has a great podcast. If you don't like profanity, I wouldn't recommend it,

but tons of value to it. Gary Vaynerchuk's awesome. And one of his books is a book called Jab, jab, jab, right Hook and the jab, jab jab in boxing, if you know is to wear them out. If you just throw the right hooks, they're not gonna connect. You're not gonna get that knockout. And so the jab is wearing things down.

In marketing, we use the same strategy except it's value, value, value. Ask. Once you've given value, people are 10 times more likely to reciprocate and give you value. S strip me through things just for time purposes. Couple helpful tips with Google ads. Make sure that you set up conversion events when you're setting up Google ads. This is done by putting a Google tag on your website and or your funnel.

But make sure you're setting up conversion events by default. Most conversion events are just set up for like clicking on your ad guys, don't pay for clicks, pay for customers. So make sure you're setting up conversion events. That's like loading a, what's a form? Form submitted, right? So you're actually getting that lead. Make sure to change your location targeting to exclude interest in and visitors.

Again, you guys are a local service, you guys are providing services to people in your area. So you need to make sure to change your location targeting by default, Google shows your ad to people interested in your area or visiting your area. You don't want that, those aren't your customers. And make sure to add negative keywords on Facebook. Make sure you set up a Facebook business account.

Don't just run Facebook ads out of your personal account or from your page. You don't have to set up a separate account for this. Just with your one Facebook user, you should only need one Facebook user. You wanna go to business.facebook.com and set up a business account. Then you're gonna link your business page, you're gonna create a business ad account or link your ad account to it and then you're able to run ads directly from that.

This also allows you to create a Facebook pixel that's unique to that business account. That Facebook Pixel also needs to be on your website and your funnels. Even if you're not running Facebook ads, do the Google tag and the Facebook pixel immediately. That way they can start tracking visitors and start tracking customers that are coming through your website. And that way this will allow you when you run ads,

to do things like creating lookalike audiences and retargeting campaigns on Facebook. If you don't have enough tracking for lookalike audiences, also consider boosting high engagement posts. Most people that are engaging in your posts are likely your target customer in some way, shape, or form. And boosting is a great way to target people who have already pretty much your targeting lookalike audience of people who have engaged in your posts.

You're likely to get more engagement, which will increase the visibility. And again, grow your business with Google Business. Don't forget to post and Google business either. Again, many of you may not know you can post in Google business. Do it Now real quick, I want to touch on one thing, the power of pro. Okay, what is the opportunity cost of trying to do everything yourself?

I want you guys to think about that for a second. I just shared a lot of stuff, Google ads, Facebook ads, some of you may be marketing professionals, some of you have had this experience. Brandon mentions, you know he did SEO back when. Guys, I highly, highly, highly recommend thinking about the opportunity cost of trying to do everything yourself.

Just to put it into perspective learning Google ads, there's a course that I would highly recommend to anyone who wants to learn Google ads. It's about 40 hours though. And then on top of that, you're gonna spend about 10 to 20 hours per month just maintaining those ads to make sure that you're getting the best performance out of 'em. And even with that course,

it's gonna take you months before you're anything more than sufficient at managing Google ads. Facebook and SEO are about the same thing. Matter of fact, I make the argument that SEO is probably even more hours than learning Google and Facebook ads, not to mention any tools or courses. You know the cost of the course itself to assist in learning these things. So again,

I asked the question, what could you be doing with that time? Think about 40 hours a week or 40 hours for the course. Excuse me. What could you be doing with that time instead, if it costs you some money to get SEO to get Google Ads services, if you took that same 40 hours and you knocked doors, do you think you could sell two clients with 40 hours,

three clients with 40 hours? Wouldn't that pay for the ads? But now, rather than you having to do it yourself, which you're not a professional in Google ads, that time has been put into someone who is a professional at it and can likely get you better results in a shorter period of time and at a cheaper cost per click. And again,

in that shorter period of time, think about that as well. The time it takes for you to learn it and optimize it and get better at it. How many clients are you missing out on? How many jobs are you missing out on? And how many of those turn into reoccurring cleans? And I mean it so quickly pays for itself. So consider that.

I'm not saying you shouldn't learn that. I'm not saying you shouldn't do it yourself, but take a second to evaluate the opportunity cost of doing everything yourself before making that jump and decide what's right for you. Brandon, I'm sure you've got something to say to this Exactly. It's so important and this is why the very first thing you usually delegate in your cleaning business is the cleaning.

And a lot of you notice that as soon, like if you're still cleaning, you're missing so many opportunities because there's calls coming in, there's opportunities to meet with people that you can grow your business, there's systems you could be building. So there's a huge opportunity cost in just staying cleaning in your business. So a lot of you are already like twos and threes as you mentioned,

being in this call. That means you guys are already thinking this way and you already see the value just with doing that with cleaning and getting out of your own way with the cleaning. And it's the same thing with the marketing, it's the same thing with other parts of your business. The sooner you delegate these systems so that it's just happening in the background and you're not,

it's not dependent on you, the sooner you can grow. Like I said, just get out of your own way because the goal of you is not to wear all the hats in the business and learn how to do graphic design and sales and cleaning. And the goal is for you to specialize in what you're best at, what your strength is, and to delegate the rest and build a team around you.

And then the teamwork makes the dream work. That's how you're gonna scale and grow and optimize this. So it's running like a well oiled machine without you. It's not dependent on everything you're doing at all. And so this is huge guys. This is a huge key right here. Preach A hundred percent. Wanna turn to the comments real quick here too.

Nicole mentioned that there's a Google card you can buy. It's like 15 bucks to connect your Google reviews. Nicole, I think that's great. I will say there's plenty of options that don't cost. 15 bucks even definitely can help you out in getting a QR code that links directly to Google reviews or other review sources. If you wanna focus on Facebook or anything else,

that's something I'd be happy to help you out with it as well. If you wanna reach out to me, absolutely. I'd recommend having like business cards to ask for reviews that maybe is left behind. But there's also better ways that you can use like NPS surveys that I'll talk about a little bit. But Evan also mentioned Yelp spans view with lots of people trying to get ads.

Yes, a hundred percent understand that. And here's the thing is is I have talked to people where Yelp is like their number one source for leads and you just need to know your area guys. I think Yelp, whether it's Google, Yelp, Facebook, anything, just know your area, try different things, see what works in your area. I'll tell you,

Yelp actually tends to be a little bit more attractive to the older population for some reason. And so if a lot of your customers are old people, then you may wanna take a look at Yelp. Again, that's not guaranteed. But I also typically don't buy services from the Maker. I typically go to someone who specializes in it because like Yelp managing your ads for Yelp,

what's their motivation? Is their motivation to get you the best price for the lead? No, their motivation is to get you to spend a bunch of money. And so I would go to someone that's not the person who's making the benefit from it. My recommendation Also, just real quick with Yelp is, you know we've tested this a lot too. It does work better in different markets,

but in general the issue we ran into was we would get a client, they'd leave a review, the review didn't show up, there was review gating happening on Yelp. Even if it was a real customer, they would be like, we don't think it's a real customer. And so this is very painful to go through that experience and then have to like try to help your customer repost it and it still doesn't post.

And again, Google is the 8,000 pound gorilla. Yelp is a very small channel overall compared to Google. So you're gonna have a much better success having reviews post on Google. It's much more long term, there's more people going there. So I would just say focus on where you're gonna get the best results. And I'll give some insight to that. Again,

as marketing professional, my experience in that, guys, the reason that Yelp does that is because Yelp in essence doesn't like anyone who doesn't use Yelp. And so if it's a first time review or even a second time review, a lot of the times they won't show it because they're like, oh, this isn't a regular user of Yelp, we can't verify that it's a real review.

Well, unfortunately, what that's done is that's actually just turned Yelp into the platform for complaints. The only people who go on there are, I'm gonna use Societals term, the Karens who are wanting to bash businesses, which is why when you scroll through Yelp, it's like every business has like a one star for crying out loud, kind of crazy. It's kind of insane.

A hundred percent agree with Brandon. Focusing on Google is frankly a lot easier. Everyone uses Google. Google Verify is much easier. But again, know your markets, do what you need to do. Third phase themes of scaling building on a strong foundation, this is the emphasis of this area. If you haven't done phase one and phase two, again you can still take things from this,

but just make sure that you've got that strong foundation. If you don't have that strong foundation in place, then some of the items that we're gonna talk about here just aren't gonna be as beneficial for you. First advanced paid ads. So advanced paid ads. The difference here is Google ad retargeting campaigns. These are a little bit more complex as far as Google ads go because they're not necessarily on the search campaigns,

it's the Google ads that show up everywhere else. They're trying to bring you back into, Hey, remember you were Searchie for cleaning services. Well don't forget about us, right? So tons of value there. Span Facebook ads to cold lead targeting as well. So I mentioned before, if you're doing Facebook in like one or two, I'd be focusing on lookalike if you can.

But if you're in phase three, I'd be expanding it to interest based ads to try to reach more people, educate them on why they should be interested in cleaning services even though they may not be thinking about it now. And then last is brand campaigns is this phase where you shouldn't just be focusing necessarily on paying per customer, but paying per click or paying per view isn't necessarily a bad thing.

Get your brand out there. I wanna talk about public relations too. Now this can be done at any phase, but if you're not doing it in phase three, I think you're hugely missing out. Create a cause. Brandon, you guys do this with what I believe you guys call cleaning for care. Is that correct? Yeah, We do cleaning to care.

We started doing this in the early first year when we very first started. And it was basically kind of playing off this idea that you want your business to be transformational and not transactional. The businesses that continue to be just transactional are eventually gonna fizzle out and people are gonna choose to vote with their money because their dollars going further. So we clean cancer patients homes with the UNM hospital in New Mexico,

but we've also we're start working on revamping that and opening that up to just more people we can help that need our services that we can help in the community. And this is so huge guys, because it gets your customers thinking, they're more on board, they're more loyal 'cause of your mission, but it's also for your teams, like your patient, your teams other than just a sales metric they're hitting get making an extra bonus.

This is gonna help your teams be more ingrained, have more of a purpose, more of a mission, be more loyal because they wanna be a part of what you're doing, which is something great. Well, and I'm gonna add to this, it is such a huge opportunity for content, such a huge opportunity for content. You write the blog, you record a video,

ask questions, create a cause, ideas for this. Again, cancer patients, fantastic. Help people out who are in need, other ideas, spotlight a teacher, a veteran or a hero, police firefighters, et cetera. You know, have a form on your website that people can submit to spotlight someone, right? And then once a month, you choose a winner.

Right Now one, all those people who submit forms, you wanna have half the form be the person that's highlighting their spotlighting and half the form be their contact information. You just got a lead and you just got, well, you got two leads, right? One, that's a potential customer of yours and then the other that may end up being a potential customer,

especially after free clean, you never know, they may end up asking for additional services. Again, all that free content is so valuable. Take, you know, prepare a a questionnaire as well when you go and do the cleaning. I'd be careful again, if it's like maybe cancer patients like what you're asking or anything, but like a veteran firefighter teacher ask questions and that becomes your content in your post.

And talk about who they are and why they're deserving of this free work that you're doing and that you're so happy to help the community, right? Storytelling is the most, someone, one of the most powerful forms of marketing tell a story. Talk about what is like the before and after, but also when other people see this, they want to be recognized.

Recognition is huge, just like with your teams, but recognition in your community when other people see, hey, so and so got featured and recognized, I wanna be featured and recognized too. And so it creates this movement almost of people just wanting to work with you so they can be part of your story. And with that, another huge thing, partner with local media outlets.

Guys, I can't tell you how many businesses I've helped grow simply by they had a cause like this. And literally I call the local news outlet and I say, Hey, I don't know if you guys have heard this local company does X, Y, Z. They're doing this cleaning for people. And I just thought it was really cool. They cleaned my neighbor's house and what happens?

The news outlet calls that business was like, Hey, we'd love to do a spotlight on you. Now you're on the stinking five o'clock news for free. And they're highlighting your business, right? And how much did it cost you? It cost you getting leads and some labor to clean that house. Huge opportunity. And don't be afraid, like, I don't know,

make the call anonymously and make it yourself. Give yourself the lead to the local news outlet, right? As long as you're doing the right cause I think that there's tons of value there. Don't be afraid to sponsor local events too. Again, just be where your customers are sponsoring local events. If you have the budget, put your name on things like sports or farmer's markets.

Again, just know who your customers are, know where they're at, where their eyeballs are, and put your name there, put your brand there. And again, brand recognition is, is nothing new. It's literally just the summary. What is the purpose of those three items? You just wanna increase brand recognition. How can you do that? Any way you can do that,

invest in it. Referral programs, again, we've already talked about making sure to ask for referrals, but at this stage, I would highly recommend having like a documented referral program on your site before then. Maybe not on your site, maybe not as public, but at this point, what's the harm? Hopefully you can have it on your site. You can have a well-documented program to help get people on and interested in your services.

And just again, make sure you're incentivizing the existing customers to serve for a client. The quickest path to a loyal customer starts with a loyal customer. If you already have a loyal customer, get them to talk to their friends about you. And that is your quickest path to getting another loyal customer. And then lastly, I'm gonna talk about automations. Automate,

lead nurturing, figure out a way to get to respond to your contacts faster. There's lots of tools, we're one of 'em to make sure that you're responding to leads as quickly as possible and that you're keeping 'em warm so that you can have the opportunity to bid 'em. If you take too long to reply, they've gone to the next listing, right?

Whether it's a call, a text, an email, a lead form, whatever. If you don't, if they don't hear from back from you within five minutes, chances are they've moved on. And I'll show you a disc on that in just a second. On top of this, follow ups, again, I'll show you a statistic statistic on this,

but most sales are made between like the eighth and 12th follow up or seventh to 12th follow up or something like that. I've got it on the next page. Fifth and 12th, yeah, yeah, yeah. And then increase employee effectiveness as well. Again, at this phase, one of the things that's hard is, is you start hiring more and more people and your expenses are going up.

Guys, the right tools can make it so you don't have to hire as many people. You increase the effectiveness of those employees and you don't need as much help. So once again, helpful tips I wanna put to this. Here's some of those statistics you wanna, automations you wanna focus on quick response. 78% of customers purchase from the first responder conversion is eight times higher in the first five minutes.

And only 35% of companies achieve a leader response time of less than one hour. Guys, that's crazy. Conversion is eight times higher in five minutes, yet only 30% of companies actually achieve a response time of less than an hour. That is so much opportunity, again, I'd love to help you with that. But invest in something, whether it's us or something else,

invest in some way of taking advantage of that. Automate the follow up. 80% of sales happen between the fifth and 12th follow up. There you go. These are statistics that come from general marketing principles, not from me. People who've done great research and then automate outside of business hours as well. Guys, you don't wanna be a slave to your job.

You don't wanna be a slave to this business. So create these automations, create these follow-ups that allow you to close business outside of business hours. 44% of leads are generated outside of business hours. Don't let your business disrupt your day constantly and make it so you miss out on these. Now one of the things I wanna talk about is the power of AI in the world that we currently live in and helping with these things guys.

AI has the power to create natural conversations that are capable of collecting and storing information while keeping the lead warm until you're able to respond. I recognize I read that word for word, but I wrote it because guys, that is so, so powerful. Now you don't have to have ai, you can have automated things, but we've started rolling out AI in all of our accounts and the difference is so cool,

it is so cool in what it's capable of doing, we're just getting it rolled out. But like where, where can you use this missed call, text back, chat, autoresponders, lead for model responders, job completion, NPS surveys, NPS surveys or net promoter score. It's where you ask on a scale of one to five guys, you use that to like text people after jobs and then if they give you a four or five,

you ask 'em for a review on Google. If they don't, it's asking them, well what could we have done better? And it collects that information and then it can email you with the negative response, their contact information, what was the negative feedback they gave. And that way you can take care of the problem and address the problem. So powerful.

And it again, as I mentioned, it can automate the online review requests for you. So it's not just leaving a business card, but you're actually like following up and and asking them after each job. And then customer support as well. If someone's upset like you, these bots can can, you know, are capable of empathy, trained empathy, right?

But still like saying, Hey, I care and I, and I'm gonna make sure that this gets elevated for you and it responds in a way that's appropriate to what the person says. It's so powerful guys thing. If you're in this phase of business, I'd highly recommend integrating AI and we'd love to help you do that. Go ahead Brandon. Yeah,

one thing I just wanted to mention was what I hear you saying there, Ty, is the follow-up is huge. And guys, you're busy, we're all busy running our businesses, so you're bound to miss these things. You're bound to miss, you know, new leads coming in, but also your existing customers just having a system like this. An actual statistic that I wanna just add to what Ty was mentioning here,

65% of businesses do not follow up at all with leads, with customers, with paid custom, with paid leads. So you can literally give yourself like a 70% competitive competitive advantage just by having an additional system in place like this that that immediately nurtures the lead, gets back in touch with them. Even if you're on the other, you know, line with a customer closing a deal.

These are the kind of things that can give you a massive, massive competitive advantage that your competition doesn't even know that they don't know that they're not even doing, you know? So again, very things even just increasing, just picking up the phone the first 60 seconds, you can increase your sales by 500%. Again, if you have these kind of systems in place helping you offset other things,

it's gonna give you your team the time to get right back to these people within those first five minutes or even answer the call. This was a huge stop gap, kinda like bottleneck in our business and just the last few years and since we started implementing some of this technology and it has completely changed our follow-up game closing way more deals, keeping way more customers.

So it is very, very, very powerful. Now, one of the things I wanna emphasize to that as well is follow-up game. Why does follow-up game matter? Brandon posted a video not too long ago, I don't remember exactly what it was that was talking about pricing and one of the things he mentioned too was you don't, excuse me, they don't give pricing right off the bat.

If the only thing the person wants is the price, they're probably not the best customer for you because they're comparing like you don't wanna be just the cheapest price, right? You wanna create and provide value. Well, if you wanna create and provide value, you need to have the opportunity to create and provide that value. So I see a lot of people who are just putting like a,

a calculator on their site. Again, I'm not saying I'm not completely going against it, but I just wanna emphasize that if, if you're giving out that price right away, you're competing on price. And so having proper follow up gives you the opportunity, again, whether it's the AI that's adding value and then you're calling and or texting or sending the bid out or the AI is just keeping that warm for you to jump on the call and you add value or double down on that value,

value, value, value, give, give, give, find out why they want services, what's important to them, why it matters. And then stack that value as high as you can so that when you drop the price you can be twice as expensive as the other person they've heard from, but you just make more sense. I mean they just feel like they're getting that much more from you.

So I Want to that Point reemphasize that just don't com like a lot of people are afraid to compete because they think everyone else is lower and how am I gonna compete? 'cause you don't compete on price, you compete on value and this is a huge part of how you do that through the follow up through, through the things you can do to nurture that lead and educate them and just create a value through spending extra,

extra time, extra attention. It doesn't have to be an additional service you add, it could just be the intangible things that create value through inefficiencies there you can create a lot of value. Yeah. So Brandon, this is the point I was telling you. If you could and just like three minutes give people the story from the start where you guys started with these foundations,

that stage one, I think you brought us in on stage two, but then you only worked with us at stage two for a while and kind of the chaos that came and then how you added us in stage three to fix some of that chaos. Yeah, so guys, I mean we all start somewhere, you know, wearing all the hats, eventually you start working your way outta the business and working on the business and creating these systems with,

this is an amazing example of this, but yeah, we, we had Mitch originally who Hai talked about at the beginning of the call who's worked with very, very huge brands and, and knows what he's doing. I mean, we were essentially just driving lots of traffic and leads, but we didn't have the most built out system as far as what,

what it is now to nurture those leads. Make it very clear for our team who's, who's the, you know, the hottest lead to follow up with. So we had a time, you know, even in the recent years where we had, you know, it was two or three weeks out that people were waiting to get an estimate. We weren't able to,

we couldn't even get on the phone. It was ridiculous. So we, we were leaving a lot of money on the table. And so essentially getting this system kind of optimized in just the last year or two working with, with our team has, is been a complete game changer as far as not only bringing in consistent leads that were able to close instead of like,

you know, put on the back burner and, and then they, we just lose the lead. But, but we were able to bring in way more leads, make more sense of those leads, actually convert those leads, right? And then on top of that, also use this for, you can touch a little bit on this type, but we also use this system for our hiring funnel and can,

bringing a consistent flow of highly qualified applicants in, so you can use it in multiple ways. But again, you guys, if you have, if you can reduce that time between that lead coming in and, and, and that initial first contact and get 'em on the phone and build that value, that's a huge bottleneck that this system solves. And it's just going to be a tremendous value as far as like helping you guys bring in more leads,

close more leads. 'cause like Ty said earlier, you don't wanna pay for clicks, you want to pay for customers and this is a system that's gonna actually help you close those deals instead of let, let 'em, let 'em linger out there and, you know, have people fighting over price or something like that. It's, it's, it's like gonna help you guys build so much value.

And so that's what it's helped with, with our brand. It's helped streamline our system for our team internally so they can work on, you know, the highest level activities, which is closing those deals and not wasting their time, spending tons of time on every single call because by the time they get on those calls, people are ready, they're educated,

they're ready to go, maybe they have one or two questions, but they see the value, we explain the rest of it when we get on with them. And it's just, it's been an incredible change in our business that I think you guys could, should definitely consider, you know, So with that being said, guys, two minutes is all I ask and then we're going to a q and a pretty much guys,

the obviously going through this, I have a business, I I would love to help you guys out. What can tidy sales do for your business guys? We wanna help you drive leads, convert more leads into customers, provide better customer experience. Our goal is to provide small businesses with the tools they need to compete and thrive. That's really what it comes down to.

Compete with the big companies that are, are, you know, spending more money, right? And so we wanna give you those tools, what we wanna do to do that. And this is kind of that, that big offer. Guys, I appreciate you guys. I'll jump on the call. We, we went over time here, but I hope you guys got a ton of value from this.

All this was a little bit more generic guys for being on this call. I want to invite you guys to schedule what we call our a thousand dollars marketing strategy call. And we say it's a thousand bucks because of everything you get in it, but we're offering it to you guys for free. It's a one hour call in it. We're going to be deep diving into your business.

So in the form that you're gonna fill out at this URL, if you wanna scan the QR code, you can right now, I'll have the URL on the next page as well. And we'll also be sending it out here in the chat here in just a second. But we're gonna deep dive into your business, you're gonna fill out some questions. I'm gonna look at your site,

look at your results on Google, and we're gonna talk about what your budgets are, where you're at in your business, and I'm gonna give you recommendations that are specific to your business. And again, there's no commitment to join me or have me do anything for you if you take this and you go sign up with someone else. Well guys, frankly,

I, I'm glad I was able to help your business and I hope that in the end you come back to me because I gave you the direction and eventually you go, Hey, I wanna give this guy a try. But we wanna help you guys as much as we can. On top of this, as a free bonus, we're gonna give you access to a library of 104 pre-written email templates.

If you end up signing up with us, you'll have it all already built out in your automated email sender. But just for joining this call, all of you are about to receive an email with those in PDF format that you can copy and paste and use it for your own. You don't even have to sign up for this call, we're gonna send those out.

But if you do sign up for this call, we're also gonna throw in our estimate sales call script. So in essence, this is a script. Brandon and I have talked through this script, I've shared it with him, I've talked it through with him. It's in essence a script that we recommend using to help you close more deals. So when you jump on that call and you're getting an estimate,

you can provide this to your salespeople or use it yourself to help convert not only more sales, but more of those sales from one time appointments and to reoccurring cleans. So yeah, I would love to provide that to you guys. Plus, if you do join this call, again, there's no commitment, but you will be given a special discount offer if you wanna use any of title your sales services.

So once again, there's that QR code here, is that URL, let me grab it and post it into the page here. What, we'll probably what we'll probably do Ty, is just make like a pretty link. So if anyone's listening to this after the fact, we'll just make a link that redirects to this. So like Profit Cleaners dot com slash tidy your sales or something like that.

Yeah, Yeah. It would Easy for people to find. Yeah, but Stand that QR oh two For sure. Yeah, I would, I I just wanna add you guys, instead of thinking like, how do I compete? You don't want to compete, you wanna dominate and this is how you guys are gonna dominate because when you have the proper knowledge,

the proper tools, you don't have to compete. You're gonna be providing such an amazing experience, so much more value to your teams, your customers. You have an unfair advantage, you know, like, like we talked about, like your comp, your competition doesn't even know some of this stuff exists. So if you guys are taking action on this,

you're gonna dominate the market. The experience is gonna be so great, people are gonna be like, wow. Like why would I work with anybody else? This was awesome. Even if it's more money, the price, the value exceeds the price. And, and that's, that's how you guys are gonna dominate in your market is, is having these kind of tools that you're,

and these resources and this knowledge. All right everybody, so we're back and I hope you really enjoyed listening in on that marketing strategy call. It was amazing. I learned a lot as well. You always learn more listening to things or talking about it again and again. And so these strategies have been a long time in the making, not only for our business but you know,

helping prepare this for you guys and this whole system that we've built out. So if you guys were wondering what that link is, again, it's Profit Cleaners dot com slash tidy your sales. If you want to head over, watch the replay of this as well. If can watch it live and watch the live replay we did of the coaching call, of the strategy call on the marketing.

As well as that is the page where you have a link to book a call with Ty book your free thousand dollars marketing strategy call. Ty's gonna hook that up, give you the email templates, give you the call script so that you guys have some amazing value just right off the bat. And more importantly, just dive in on that call. Guys,

I highly recommend you guys take time. It's free. You guys are gonna learn a ton more. Everyone's business is different. Whatever stage you guys are at is different. So have Ty and our team help you look at where you're at, where you want to go, and we can reverse engineer a strategy and a plan to help get you there and even better hook you up with the right systems and tools to help you take it to that next level.

This goes back to having structure in your business. This is a structure and a system in your business that's going to help tremendously with your ability to follow up and close with leads. So don't take it lightly guys. This is super important. If you guys wanna be growing, you need to have a team around you. You shouldn't be doing it yourself,

especially if you're not an expert and most of us are not. So leverage a team, leverage the experts, this is what it's all about, guys. So delegate this piece. Have Ty help you figure that out. Book a call. Again, that's Profit Cleaners dot com slash tidy sales and we look forward to seeing you guys skyrocket your business, take you to the next level and win.

And if you guys have been getting value out of this show, leave us a like, leave us a review, share it to someone that you know needs help growing their business. And thank you guys for all, for being here. Until next time, keep it clean. Thanks for joining us today. To get more info, including show notes, updates,

trainings, and super cool free stuff, head over to Profit Cleaners dot com and remember, keep it clean.