Conversations from the leading cleaning business owners in the Southwest

Hungry for some business wisdom this Thanksgiving? Well, hungry no more! Learn the secrets to setting killer goals, finding your "why," and tackling business challenges. Brandon Schoen spills the beans on beating procrastination, facing fears, and why NOW is the time...

In the world of cleaning businesses, achieving a good expense ratio and profit margin is crucial for success. But what exactly is considered "good"? In this episode of Profit Cleaners, the Brandons dive deep into the world of finances and uncover valuable insights for...

As a business owner, there are lots of important decisions you make to guarantee your company’s long-term success. But if insurance isn’t one of those decisions, then you’re not doing enough. While it may not be the most exciting topic, it’s vital to protect your...

As entrepreneurs, we are always looking for new opportunities to invest in and grow our businesses. One such opportunity could be starting a cleaning business in a small town. While many may assume that success in a small town is limited, the truth is that with the...

What does owning a cleaning business have to do with martial arts? It turns out, there’s more in common between the two than you probably realized. In today’s episode of Profit Cleaners, the Brandons discuss how success in martial arts parallels the journey to...

Are you struggling to attract the right customers or employees for your business? The solution could be as simple as better explaining the "why" behind your vision. In today’s episode of Profit Cleaners, The Brandons are interviewing a special guest, Juan Chaparro,...

The Employee Retention Credit (ERC) is a cash refund from the government to reward businesses for keeping employees on payroll during the Covid-19 pandemic. As an essential service business that grew during the pandemic, the Brandons’ cleaning business in New Mexico...

One of the best parts about entering a new year is that it gives you the opportunity to look back and learn without attachment – after all, a whole new year awaits! In this episode of the Profit Cleaners, the Brandons review how their business changed throughout 2022,...

Ready to take massive action in your business this year? Ready to get more competitive, win clients, and make way more money? So are we. In this episode of the Profit Cleaners, the Brandons discuss the mindset shifts you need to be making right now so that you can...

If you’re looking for excuses to not start a business, any business, then you’re going to find them. As with any big decision, there’s no “right” time to get started. Of course, the longer you wait, the more you’ll wish you started your business earlier. The right...

Recessions are challenging times for everyone. Even if you don’t lose your job, the financial strain of a down economy is felt by almost everyone. But just because times are difficult doesn’t mean there isn’t tremendous opportunity. Recessions are, oftentimes, the...

Where do you see your business in the next year? 5 years? If you’re like most business owners, GROWTH is on your horizon. In this episode of the Profit Cleaners, the Brandons discuss how to increase profits and expand a cleaning business. They also share tips on...

Nothing great was ever built alone. Even when you feel like you’re successfully navigating the challenges of working solo, the truth is that everyone needs someone to turn to for advice and guidance. This is where having a trusted mentor comes into play. A mentor can...

Hiring the right employees is one of the most important aspects of owning a successful business. Unfortunately, finding the right employees isn’t always easy. When you’re looking for someone who can bring more than just skill and experience to your business, then you...

Getting your business to the point that it’s ready to hire some extra help feels great. What doesn’t feel great is not knowing where to start when it comes to hiring. Even worse? Knowing exactly who you need to hire and having zero luck filling that position. Don’t...

It’s impossible to ignore the fact that prices have increased in nearly every aspect of our lives. And as much as you might not like to increase your prices as a cleaning business, the reality is that you have to in order to stay in business. But how can you increase...

Car accidents are scary. And even when everyone is okay, the whole situation is stressful, especially once insurance companies get involved. So what happens when your COMPANY car gets in an accident? If you don’t have a plan in place for accidents involving your...

Even though COVID is starting to feel (more or less) like a distant memory, businesses are still struggling with the ripple effects caused by lockdowns, inflation, and the labor pool. Which might mean that, like many business owners, you’re looking for some extra cash...

Can money buy happiness? The answer is YES – and no. While financial freedom absolutely gives you the ability to spend more time doing the things you love and with the people you love, the reality is that you have to have TIME, too. Money alone can’t get you where you...

Facts don’t lie. Right now, our economy is getting hit hard and whether you use the word “recession” or not, that’s exactly what we’re in. As a business owner, this current economic climate can feel scary – even threatening. But, in reality, there are loads of...

“If you chose to be an entrepreneur you should tackle hardship head-on. It's not like a one-and-done thing. It's constant improvement. It's always seeing what the issues are and fixing those issues.” In this episode of the Profit Cleaners, the Brandons share the...

“The name of the game is just Constant Improvement and that's what EOS is really all about. What you tracked and measured will improve.” In this episode of the Profit Cleaners, the Brandons share updates from their quarterly cleaning business meeting which is based on...

Paying your employees is one of your basic responsibilities as a business owner. But paying them the right way isn’t as easy or straightforward as it would seem. With so many options available, from what to pay them to how to pay them, this seemingly simple task...

In this episode of the Profit Cleaners, The Brandons share one of their private coaching calls with cleaning business owner, Belinda Vanderhost. The owner of Busy Beee Cleaning Service, Belinda reached out to get help about improving her overall business – and was...

Everything is in a constant state of change. Always. Sometimes you navigate through all of those changes without any problem. And, other times, you just don’t. Either way, it’s still all going to work out. In this short episode of the Profit Cleaners, Brandon Schoen...

As the saying goes, whatever you give to the world always comes back to you. That's exactly why focusing on your customer experience is one of the most important things you can do as a cleaning business owner. It’s everything when it comes to your success. An...

NEWSFLASH: Walmart is now offering cleaning services. First reaction? Freak out (and not in a good way), especially if you own a local cleaning business yourself. Second reaction? Listen to this podcast where the Brandons are diving into Walmart’s new venture and how...

Reviews will either MAKE or BREAK your business. While a bad review is never a good thing, a good review is GOLD. Of course, getting someone to leave an excellent 5-star review takes time and effort. You can’t just expect customers to leave great reviews without some...

Books are an excellent tool not just for personal growth, but for business growth too. How many books do you read each month? How many books do you and your employees read together? In this episode of the Profit Cleaners podcast, you’ll hear the Brandons talk about...

Is all the work you do each day really worth it? How much of an impact are you actually making cleaning people’s homes or owning a cleaning business? In this episode of the Profit Cleaners, we’re looking at the impact of just one small thing – and how much of a...

Having systems for your business is a game changer, no matter how big or small your cleaning business is. Having outstanding people with awesome goals and a shared vision is exactly how you take any business from good to great. In today’s episode, we’re sharing with...

If you haven’t noticed gas prices going up… Well, of course you’ve noticed gas prices going up. In this episode we’re going over how cleaning businesses can stay positive and proactive with this new challenge. We’re also sharing what we’re doing with our business to...

Email marketing may be underutilized, but surprisingly, it has all the potential to help you boost your business and attract more customers. While sending emails regularly is one of the ways to make this type of marketing effective, there are lots of other simple...

This episode is just a quick company update on what's going on at Sandia Green Clean, our local cleaning business in Albuquerque. Because we’re business owners just like you, we’re going through a lot of the same stuff you’re going through – so we wanted to keep you...

Being willing to change is one thing, but being HUNGRY for change is what you really need as a business and business owner. Becoming stagnant means that it’s impossible for you to grow and see the opportunities that allow you to move forward. While that’s easy to...

Almost every business wants to develop, grow, and generate more money. But having only one or two product lines can make growth difficult. No matter where you’re starting from, there’s always a PATH FORWARD, one where growth and success is inevitable. When you look...

You do not rise to the level of your goals, you fall to the level of your systems.” Most of the time our bad habits stick around not because we don’t want to kick them to the curb, but because we honestly don’t know HOW to change. Ask yourself this: What is it in your...

“Your personal life dictates your business life. If you’re not happy in your personal life, you’re not gonna show up a hundred percent in your business life and you’re not gonna be able to execute and take action on your goals the way you want.” -Brandon Schoen Owning...

You don’t have to have a big marketing budget (or any marketing budget) to advertise your local cleaning business! And, even if you do have money to throw at paid advertising, you’ll often find that it’s the FREE types of PR that get you the best results. In this...

For us, everything begins with our mindsets. In order to be the best in our business, we have to constantly be learning and growing – it’s the only way to have the knowledge we need to improve our systems, our business structure, and the daily habits that support...

You can gain credibility in a lot of ways. One of those ways is winning awards. Yep, it’s old school and, yep, it still works. When you earn these types of public achievements, people pay attention. And, bonus, you get to use them to GET people to pay attention. But...

“The world doesn't reward busy, the world rewards effective.”- Brandon Schoen The concept of the bucket story has transformed many businesses all throughout the years. In any business, it is important for entrepreneurs to innovate and find ways to work efficiently and...

The most important reason to organize a holiday party is to show your staff how much you appreciate them. A holiday party also strengthens the bond and connection between your employees, which makes them even happier to come to work and stay with your company. In this...

Every element of thinking -- including perception, memory, learning, reasoning, problem-solving, and decision-making -- requires a high level of focus. If you don't pay attention to what you’re doing (and thinking), it affects EVERYTHING. In your business, being able...

In today’s episode of the Profit Cleaners, Brandon Schoen is joined by his wife, Julie Schoen, a Copywriting Genius & Content Marketing Pro. As the founder of several successful digital businesses, she knows what it takes to take your business from zero to hero -...

How can you tell if your difficult customers are worth keeping? If you decide it’s time to break up with a problematic customer, what’s the right way to do that? And, most importantly, is it true that customers are ALWAYS right? In this episode of the Profit Cleaners...

The Cleaning Systems Course is LIVE! After 5 years of planning + prepping (and two decades of operating cleaning businesses), The Cleaning Systems Course has arrived! Combining all of their skills and experiences, this course shows you how to grow an incredibly...

We have so much to be grateful for: our lives, our families, our businesses, and, of course, YOU! In this special Thanksgiving episode, Brandon Schoen and Brandon Condrey talk about what they’re grateful for this holiday season and the success they’ve had in 2021....

“You help yourself when you help others. The more you help other people succeed, the more you grow, and change and get better -- and everyone wins.”- Brandon Schoen There’s a lot that goes into growing a cleaning business -- and a lot that’s overlooked by the majority...

The Profit Cleaners have come a long way since they started their cleaning business in New Mexico -- and they’re ready to share even more of their cleaning business secrets with you! In this exciting episode of the Profit Cleaners, the Brandons go over everything...

“The cleaning is your product. That’s the one thing you sell so you might as well do it really well and not skimp on the actual process and the tools and equipment and everything you need to deliver the best of the best.” - Brandon Schoen The Home Cleaning Training...

Risking your career or profession to start a new business isn’t for the faint of heart. Not only are you jumping into something brand new, but there are so many unknowns anytime you put anything on the launch pad. Even trying to convince those around you that it’s a...

When you or your cleaning teams break or damage something in your client’s home, how you handle it is critical. While breaking something is never part of the plan, it is part of cleaning someone’s home, which is why knowing the RIGHT way to handle these tough...

“Everything around us is always changing” - Brandon Change is a positive thing, but only if you're willing to embrace it. Change is an opportunity to quit doing what isn't working, to start doing what works better, and to keep doing what is working. Transformation...

Starting a business requires financial resources, of course, but it also requires a sound strategy. If all you have is money but no plan, then your business will never reach its full potential -- and you’ll spend your days stressed and scattered. Setting goals for...

In the last episode, we talked about the importance of responding to and delighting your customers. But, even more, important is cultivating customer loyalty. Only when you have loyal customers can your business really thrive. So, how do you generate real loyalty from...

To earn money in business, you must first gain your customers' trust which is quite difficult; you must discover multiple ways to delight your clients. A customer will also be pleased in your business if you know how to value and care for them. But how are you going...

Why is it so important to maintain and cultivate a CEO mindset? How can we avoid the small-business mindset and instead think big, producing greater and better results? In business, mindset is essential since our ideas and perceptions mirror our actions. We will...

Inflation is almost always occurring. And, because of it, business owners don't have any other option but to increase their prices. While it can leave some of your customers frustrated, it’s the only way to really cope with economic crises. If you don’t increase your...

In today's competitive business world, you need a plan to stand out from the crowd so that you can reach a wider audience and gain bigger leads. In order to accomplish this it’s critical that you get off to a good start with your business. How you start your business...

As the saying goes “An objection is not a rejection. It is simply a request for more information.” In any business, rebuttals and objections are common. However, not everyone is good enough at handling it. While understanding and knowing the service that you give...

Sales are the lifeblood of every business. There are no customers, no revenue, no profit, no business without sales. For a small business to extend its lifecycle beyond launch and initial startup phase, every employee needs to have a sales mentality. Matt Robbins...

Life can feel heavy, especially these days. And if you’re a business owner, that heaviness is even more intense. It takes a lot of effort to keep staff and customers happy and satisfied -- and at times it can be downright exhausting. Prioritizing mental health should...

It takes a lot of effort to run a business. So much so that you can end up focusing on a lot of the day-to-day operations while forgetting some of the other factors, including hiring new team members and establishing a company culture! So many businesses get stuck...

There are lots of ways to level up your pricing in the cleaning business. There are also lots of ways to do your pricing the wrong way. Increasing your price in the cleaning market assures that your business is getting the profit it deserves in exchange for its...

“If you try to catch two rabbits, you’ll catch none.” This Russian proverb emphasizes how important it is to focus on one thing; the same goes for the cleaning industry. While many cleaning companies offer a variety of services in order to “catch more rabbits”, the...

Marketing has become more and more visual thanks to social media, which is why making videos to advertise and brand your cleaning business is a great idea. And because technology is so prevalent, making videos yourself is really simple. Unfortunately, just any video...

Maintaining a business takes effort, determination, and purpose. In the cleaning industry, it demands a longer time, but it also has greater momentum which makes it important to keep track of your profit gains and losses, systems, mentors, and going back to the very...

You don’t want to miss out and be left behind old age, right? We all want to level up as a zippy car and not remain stagnant as a demise steam locomotive.  It’s the same in the business industry! Businesses should always level up to keep it up to date, gain more...

Getting (and keeping) customers is the name of the game for all businesses, including cleaning companies. But, all too often cleaning companies try to do too much in order to secure customers, which, unfortunately, ends up hurting the business altogether. One of these...

Winning new customers is as important as valuing the existing ones. It is one way to keep your business from growing, but winning new customers doesn’t just happen overnight. In any business, competitors are always there trying to get the same potential customers,...

Are you still wondering if now is the right time to hire employees? Too many business owners and entrepreneurs hesitate when it comes time to hire employees or help because they doubt if they’ll be able to make it work. After all, isn’t hiring just another expense? In...

The pandemic has shifted many things globally and one of them is the process of employment and even its loss. Hiring methods have grown different from the former ones— having the old face-to-face interviews to only seeing candidates through video calls. On top of this...

Your marketing, no matter which industry you’re in, is critical. Not only does it help you generate quality leads, but it also ensures that those leads keep coming. One of the best and most efficient ways to do marketing for local businesses is by leveraging...

Airbnbs and vacation rentals have become commonplace in the travel industry. And because they’re also lucrative for homeowners, they’ve become increasingly popular over the years. However, when it comes to keeping them clean and turning them over for new renters,...

Our mind is incredibly powerful, which is why having a healthy mindset determines most of our success. When you’re growing a business, how you perceive things is very important. When you have a positive mindset you see greater possibilities, more potential, and, quite...

Being in the cleaning industry takes time and effort. You have to spend time doing the actual cleaning and running your business. And you have to put in effort in order to follow through and actually execute on your ideas. But while time and effort are key, you should...

Getting reviews is AWESOME for your business -- except when the reviews aren’t awesome. We pride ourselves on outstanding service and customer satisfaction, but, like all businesses, we’ll still get negative reviews and complaints from customers. That’s okay! But...

Getting your pricing just right as a cleaning business is critical. Even a few dollars off can make a huge difference in how profitable your business is. Whether you’re just getting your business off the ground or have been operating for years, taking a closer look at...

Your systems and services are top priority in the cleaning business industry. When your systems and services work together, you dramatically improve your efficiency, which means everyone is happy -- your customers, your employees, and, of course, you! In this episode...

There’s always a way to make your cleaning business’s systems more efficient. One of the biggest drains for any business, but especially a cleaning business, is spending time on tasks that could be done faster by someone else. Finding these opportunities within your...

Mindset is everything, especially in business. Mindset will either make you or break you, which means cultivating the right way of looking at things is critical. If you’re wanting to make a comeback in 2021 with your cleaning business, then you need to cultivate a...

In this week’s episode, we’re joining Brandon and Brandon in a private coaching session with one of their superstar students, Curt. Learn what it takes to grow your cleaning business into a million-dollar company and, even more importantly, a company you actually...

Starting your cleaning business might seem like a daunting task. And, once you’ve got it up and running, you might think that the hardest work is behind you. Of course, there’s still lots to be done, especially if you want your business to be profitable -- and without...

Local businesses have, unfortunately, been hit hard in 2020. But that doesn’t mean that they’ve lost their competitive edge in the market. By using hyperlocal marketing, you can create compelling stories that help engage your local audience. This is something big...

One of our listeners turned into Masterclass coaches joins us in this episode as we share with you our live coaching session with Shawn Thorton. Shawn started his cleaning business around June this year, and we are grateful to be part of his journey. Join us as we...

Employee or workplace culture reflects more of what your business values the most. It reflects how you handle the business, how you treat your employees, and how you value the business’s purpose. A happy workplace will bring more happiness to the employees and clients...

Facebook has offered a lot of services to people especially those with business, and Facebook Ads is a common one used by local businesses and even the big ones to generate more leads. In this episode of the Profit Cleaners, we will be joined by Mitch Adams, a...

Working on longer hours is usually draining especially if we get to compromise a lot of things. Tune in as we talk about Clockwork: Design Your Business to Run Itself, a book written by Mike Michalowicz. In this episode, we’ll discuss the importance of automated...

Productivity and efficiency are not interchangeable. While a lot of people talk about the two in the same breath, shooting to be both more productive and efficient, the reality is that your goal should be to focus on improving one thing at a time. And, in the world of...

Every service-based business will have to determine how often they provide their services in order to create regular subscriptions for customers. In terms of cleaning businesses, there are generally three types of customers: monthly, bi-weekly, and weekly. Not only...

COVID-19 made a huge impact on most businesses when it struck America. One of those is the cleaning business. The fear of the infection is what drove customers to avoid cleaning services. In our cleaning business, we made sure that not only the customers are safe from...

Owning your own company cars really means one thing: control. Of course, there are other benefits to having your own company cars, including the fact that your employees don’t have to use their own cars to get from house to house.  In the latest episode of the Profit...

When you get started in business, it’s all too easy to get caught up in the competition. After all, you want to do better than other businesses so that you can grow your business. But, sometimes being competitive leads you down the path of feeling like there’s not...

Have you ever let fear hold you back from doing something that you really want to do? Sometimes, these things are small and really don’t have that much impact on our lives. But, so many times the things we’re afraid to do play more of a role in our life’s trajectory...

When a company is truly sustainable and successful, it has established systems, flowing communication, effective organization, and streamlined efficiency as its backbone. This solid foundation is what’s needed in any industry to sustain growth for decades.  In this...

How many reviews does your cleaning business have? Chances are, it’s not enough. In this episode we’ll share with you how to get loads of 5-star reviews so that you can attract new customers and outperform the competition. There are so many smart and effective ways to...