Episode 21: How Facebook Ads Work: Are You Wasting a Penny or Generating More Leads?

Episode 21: How Facebook Ads Work: Are You Wasting a Penny or Generating More Leads?

Mitch Adams:
So Facebook and YouTube would be the primary ones that are interruption-based marketing and interruption-based marketing is just that you are interrupting people. They weren't searching for cleaning, but you can help them. And you get them intrigued with your offer and your picture and pull it in quite a few. So it's still definitely a good thing to do, but it is, it is a lower quality lead. You're going to convert less of them. But again, the important thing is to think about, okay, my leads cost $15. I convert one out of every 25%. So if I just do 15 divided by 5%, that's $300 per new customer and new customer as we talk about is worth like 3 to 5,000, you spend a dollar in the tent. So that's the way to think about it. If you are converting less of them because they're coming from Facebook, but are you converting them? That's the more important question.

Announcer:
Grow your cleaning business, make more money, have more time. This is the Profit Cleaners podcast with your host Brandon Condrey and Brandon Schoen.

Brandon Schoen:
Hey everybody! Welcome back to another episode of the Profit Cleaners. Today, we have a very special episode for you. We are joined by, well, first of all, I'm Brandon Schoen, your host. I'm joined by Brandon Condrey my cohost and also Mitch Adams, who is our Facebook ads expert. And we're gonna be talking to all about today, targeted Facebook ads and funnels to generate way more recurring home cleaning customers for your cleaning business. So this is a really amazing strategy for driving again new customers, new leads into your business should definitely be using this in your business if you're not already, but without further ado, I want to get Mitch introduced. Mitch is our right-hand man for paid traffic. He's our traffic expert, especially with Facebook traffic. He's a master at that. In the past, I just want to brag on Mitch a little bit. He's worked for some of the biggest internet marketers in the world. I don't know if I can mention all their names, but he's managed millions of dollars of traffic and ads and seen some really high-level stuff. And he's also niched it down for us to the local level. So he's highly experienced. He knows what he's doing, and it's just been amazing to see that growth that we've experienced working with Mitch with the Facebook ads and just seeing all the new traffic and leads and visibility that we've been exposed to. So Mitch, thank you for being here and let's get started.

Mitch Adams:
Yeah thanks for having me. You know, I just added up my ad spend the other day because I had ended up for awhile and it's over 3 million at least so.

Brandon Schoen:
Nice, nice man.

Brandon Condrey:
Three million - over what time span is that.

Mitch Adams:
So that was the timespan since the beginning of 2019. So we're recording this and I did that math at the beginning of September 2020, so one year, eight months.

Brandon Schoen:
Wow.

Brandon Condrey:
That is very impressive.

Brandon Schoen:
Yeah, that's awesome, man. And that's been more like an all, I don't know how many different markets, but maybe more in the business, internet marketing markets like that. But then it seems like when I met you, we kinda actually met you through our local SEO guy. And he was like, you gotta talk to this guy. He's amazing. And we ended up talking, but you know, you were, I guess at that time, just starting to get into more of the local markets with Facebook ads. Is that right?

Mitch Adams:
So most of that 3 million or all of that 3 million was for big-time, national internet marketing niche type stuff. I didn't actually add up the rest of it for local businesses. If I had to guess for local businesses, I would say probably 3 to 500,000. You just don't find it as fast on the local market.

Brandon Schoen:
Right? Yeah. Like in our market, we're honestly going to come out and say like, we're probably generating an extra 50, 60 leads a month just on like a channel like Facebook with, I don't know, an average ad spend of like 800 bucks, a thousand bucks, something like that. So yeah, you, you're not spending a hundred thousand dollars a month because you're not broadcasting this other, the whole world, the local markets, a lot more niche and dialed in, which is a good thing, I guess, because you're not spending quite as much money on ads, but let's tell people like a little bit more yeah. About ads and why should we be using Facebook ads and why are they great? And is it just boosting a poster? Is it doing a bunch more stuff than that?

Mitch Adams:
Yeah, great question. So I like to start off and like share this with people. I don't always know where people are at, but like what is a Facebook ad? And so a Facebook ad, you can always spot it as you're scrolling through the newsfeed. I call it the finger treadmill. Cause you're just, you're just there scrolling with your finger. Then you'll see all your friends posts and stuff. But then every like five to 10 posts, you'll see a post that under the name of the page it says sponsored. And that means that it's a Facebook ad. So that is what a Facebook ad is. And it can be for anything. Well, anything within the terms of service that Facebook wants to allow you to promote, it can be for something to buy like a little knickknack to buy for your house or whatever, or it can be for a local business, like Sandia, Green Clean and or any other company in your local market. And you'll probably find that it is at least somewhat relevant to you because that's what Facebook tracks about us. They know if we like, you know, do they know what we're interested in? Because we tell them by liking pages. So that's what a Facebook ad is as far as is it just boosting a post, anybody that's listening to this podcast, you probably have a business page I'm guessing for your business. And if you do have a business page, then you have seen claim from Facebook boost your post today to reach up to 10,000 people for $5 or something like that. They're so enticing. And so what that is that is called boosting a post. And usually how I think of it is boosting a post. It is technically a Facebook ad. I don't want to play. It's not, I would call it the kindergarten or the preschool method of Facebook path. What we are doing is high school or college, or maybe even graduate school level Facebook ads. And the difference is is you just, when you hit the boost post button, then what Facebook they want to impress you. And the easiest way they can impress you is to say, Oh, you only spent $5 and you got your ad in front of 10,000 people or 5,000 people, whatever it is these days, whereas Facebook ads that we're going for Results, as Brandon mentioned, we're going for leads. We want to get leads for your business for a local business. Like you often don't have money to just spend in branding and awareness and stuff like that. Like the big brands do, but we need leads we need right now. And then we can talk to that. We can turn into a customer cause we needed that money coming back home to us. So that's basically the difference in when you do Facebook ads in the ads manager, in the backend of it, then you have the control to tell Facebook we want leads. We don't just want to show this ad to everyone.

Brandon Schoen:
Right. And I think what it was like, I don't know if you remember when Facebook ads actually launched. I think it was 2007 or something when Zuckerberg launched the platform. But you know, in the beginning it was like they wanted mass adoption. So costs were cheap and everybody could jump on. And now that we're kind of in the market a little bit further, you're seeing those costs come up and you're getting, you're seeing the game, get a little bit tougher. It's something that kind of scared me when I was like 52,000 data points that Facebook actually has on every single personal, like everybody's personal profile on Facebook as a person. You're like, well, that freaks me out. But as a marketer, you're like, that's amazing because you can really niche it down and target some amazing, amazing things to get in front of your exact audience. Right. And that's what you're talking about with the more advanced ads in the backend.

Mitch Adams:
Yeah, exactly. They have crazy targeting and yeah. As a person, it is a little scary. I mean, when you download the Facebook app on your phone or you get a new phone is probably more relevant than it asks you, do you want to allow location targeting, like allow Facebook to use your location. They aren't tracking your location. I personally turn it off, but they are tracking your location. So that's just one of the targeting options. You can get specific as you can get as specific as like put in an address. So that's like you drop a pin on the map and then address at your place of business. We'll call it and go like five miles around that five mile radius, up to a 50 mile radius around that location. That's what you can do for geo-targeting. And then you have some other typical demographics, like age, gender, yeah. age and gender photo. They have their typical demographics. And then you can get some of the other interesting stuff. You can target parents, for instance, that's a good one for Clean businesses way as parents.

Brandon Condrey:
How do they do that, Mitch? Like how do they know that they're a parent? Like how does Facebook determine that I have kids and you have kids.

Mitch Adams:
So I don't know all of the ways that Facebook gets that data. Nobody knows all of the ways that Facebook has find data. Maybe Sacramento's, I don't know if he knows all about my stuff hated too. But some of the ways that I know are what you put on your profile. So then you announced that you have a kid and they know that you have a kid now they also know based on your activity. So they track pretty well. What's going on around the internet. And as long as you're logged into Facebook on your phone or your computer, they know what you're doing on the internet.

Brandon Condrey:
Sure. So like you're, you're shopping for kids stuff or I joining the PTA's website or things like that. Like these are all parts of the algorithm that they use to piece together, XYZ profile.

Mitch Adams:
Yep. Stuff like that. And then they are also getting data from partner places to get stuff like income. Do you own or rent the house and in those types of data, I think that would also come with some parents data, whether you have kids or not. So they're partnered with, I mean, they're one of the biggest company in the world, so they can partner with wherever they want to get data. And so, yeah, and they're doing it. I mean, they're getting sued like every day over it, but they are protected. They're doing their best to protect our data. I guess people can argue that, but they're doing a pretty good job I haven't seen and so.

Brandon Schoen:
Cool, man. So if we just gave people like in a nutshell, because I think what we could do is another training like this, where we could actually go, maybe you have more visuals and stuff like that. And we're going to actually tell you guys more at the end of this podcast where you can get direct access to Mitch and some actually step-by-step trainings, we put together for Facebook ads to help your local cleaning business. But I guess in a nutshell, could you just tell people, Mitch, like what we've been working on these ads almost like the last year together we've been optimizing them. We've been seeing what works, what doesn't, what can we tell people that that's been working? What kind of ads have you been testing? Which ones work better than others and which ones could we just share some insight on that?

Mitch Adams:
Yeah. So when you launch an ad for a local business, then the way to typically do it, just like broad overview, and then I'll get into some specifics of what we've done for you guys is you have the ad, we place the ad on Facebook, but that ad will take people to a landing page that has an offer. A landing page is just a one page website, or there's a specific page on your website that gives them an offer and offer is just like a, like a coupon basically. So the first one that we did with you guys, where $75 off your first Clean and that would work pretty well for like three months. I can't remember how many leads were generated off of that one, but that's an offer. It's basically a coupon and you do want it to be a competitive offer. I've been with to get that offer. Then people have to put in their name, email and phone number. And then once you do as the business owner, or if you have a sales guy, is they need to reach out to that person and contact them to deliver that, to take it to the next step. Because if they just told you, if they said, Oh, I want $75 off by giving you their name and phone number, that's just like raising their hand, but you still have to like take it from there. You have to, you know, get in contact with them and take it to the next step and actually deliver that to them.

Brandon Schoen:
Right. So like the offers just to like get their attention, right. Cause they're like, they're scrolling on their feed. They're out there in the interwebs and they're distracted. So how can you get their attention when you got to come up with a really good offer, that's the first part. Right. And that ties them in and hook them in. And then you got delivered on the back. End of course. So just going back into that.

Mitch Adams:
Yep. So that's the first step of hooking them in. Yeah, that's a super good point. Brandon that you do have to, we are trying to hook them in because they are on Facebook. They're not looking for a cleaning company or they didn't go to Facebook to look for a cleaning company, Facebook to waste time or get educated or be entertained one of the like waste time, get entertained, or get educated or catch up with friends, I guess four thing. But it just so happens that if you put the compelling offer in front of them, they're like, Oh, that's sweet. Now I'll do that. So that's the first step to get them to stop scrolling on the finger treadmill is the offer. So the first offer that we did with you guys is $75 off your first clean and there wasn't really anything else to it. That was just, it was just $75 off your first clean pretty straight forward. So if you guys are wondering what to do, just start with that. If you don't have any other ideas, just start with that.

Brandon Schoen:
I think the run, when we were running last month was like buy our first clean get your second clean free. Some of the other ones we've tested was like 50% off your first clean or your second clean. So you can test a lot of different ideas here, guys. The point is just be creative, put yourself in the customer's shoes and be like, what would I want? What would get my attention?

Mitch Adams:
Yeah, I think about it in the context as well of getting yourself in the door, like $75 off, depending on your particular business, while you may or may not lose money on that. If you do lose money, that's okay. Because you get in the door and enough of them, you know, like Brandon said, we've been doing this for eight months to a year now enough of them converted to recurring customers that it's worth the investment.

Brandon Schoen:
Absolutely!

Mitch Adams:
Advertising is an investment, but it's been worth the investment, obviously.

Brandon Schoen:
Yeah. So when we first started, actually, what you talked about a lot was like lifetime value of the lead. And once we hone that in which is like $3,000 to $5,000 on average for our biweekly or monthly cleaning customers. So if you have that in mind, you can look at the big picture. It's like, man, you're spending like pennies to generate $10. It's just crazy. You know, like it's really a great return on investment so.

Mitch Adams:
Yeah. And that is what think about. So think about on that initial offer some way that you can get in front of them just to get in front of them. And it does need to be like a scroll stopper. And then the second step for a good app would be your picture, picture or video. So when you place a Facebook ad and you have the option to do a picture or a video, and so either one will work, I'll give you a couple of ideas on what works for either. And that are super simple implement. So some of the first ads we did or some of that has that we've done throughout this is we just found some like weird, funny images of cleaning. There was like a little cave in the Superman Cape Clooney or something, you know, it's just like people, people are scrolling because the picture is going to be the first thing that stops people. If you think about your actions on Facebook, you're probably scrolling through, you're looking at the pictures and if you see like a super cool picture of your friend, then you stop and then you read what they did. Like that's normal activity on Facebook. So the same thing happens with your app. So just like a weird picture and then it gets them to stop and then they read and they're like, seventy-five dollars off that's awesome. I don't want to clean my house this weekend, $75 off. How long do that? And then you go and you deliver a great job on your cleaning and then they keep going with you. So that's a good picture, a good video. That's really easy to make. I call it a Blu-ray there's a boomerang app associated with Instagram that makes it really easy. Or if you have some slight video editing skills, then you can do it. But basically what we did for them is we had a video of their cleaning crews cleaning, like the bathroom scene. And so they were using a rag wiping around it, doing the thing do clean. And what we did is we sped it up like two or three times, and then we just play it forwards and backwards and forwards and backwards and forwards and backwards. And that worked really well because again, like you're going through and it's like, Oh, that's kind of crazy. Like her hand is moving super fast. It's movement, movement stops our eyes. Like that's just how it works. That's human psychology. And so just movement like that works and then it's movement that's relevant to what you're offering to clean. So that was another good one. And then another good video that they had a video professionally produced that they thought through. And it was just kind of like the cleaners coming to the house. And Schoen how fun means. That's kind of the higher end, the video, if you want to have video professionally produced.

Brandon Schoen:
Yeah. Let's tell him about that a little Mitch. So we actually right in the midst of the pandemic, when everybody was like pausing advertising, we were actually turning up our advertising, growing our teams. And one of the things we did was create a video commercial that we use for Facebook ads. It didn't have to be for Facebook as we crunched it down to like a 32nd or 62nd spot. And like you said, it was just fun, kind of carefree, kind of fun, like showed the cleaners dancing and the other PPE equipment on. And, you know, cause we're kind of pivoting that messaging during the pandemic. But you know, at the very least it was, I think that video got over 200,000 views, tons of engagement. I've never, we've never done anything that's gotten that much engagement, likes people commenting. And then on top of that, when people are doing that, if you can create something that's funny or compelling or evoke some type of emotion, people are commenting that brings your ad costs down. Correct. And it optimizes everything even more. So even at the very least it's amazing branding like brand recognition. But on top of that, it was also generating a ton of traffic and leads and new customers for us. So that was really cool too.

Mitch Adams:
Yeah. That was a cool video because it was the type of video that people shared. Like, and you send it out to a lot of your current customers and your current customers, they already know like, and trust you. So then they shared it because they thought it was a cool video. And then that was a lot of free traffic that you got. And so those types of videos, it's not something that the local business usually has time or resources to develop like every month or every week or anything. But you've talked about doing it like once a quarter, something like that. And super good because it does do just like Brandon stuff. We generated a lot of leads from it. But in addition to that, it did a lot of branding efforts as well.

Brandon Schoen:
Right? Yeah. Especially in this time when people are, you know, uncertain and there's a lot of crazy things happening. It's just that message. If you can bring that, like that fun kind of like make people laugh, make people cry, make people excited, like, you know, some type of emotion, especially during this time when there's a lot of fear and negativity that immediately brands your company and at least in the back of their mind, like if, when, and if they are ready to do cleaning services, you're at the forefront of their mind because you know, you're continuing to push that advertising even when everyone else is not, you know, you're still out there and pushing it. So yeah, I thought that one was huge. And then you were mentioning like images, I think, I think, yeah, just a weirder, the images look, the more standout you can put even like borders and things that like make them stand out. But even if you don't have time to create a nice video like that, like even a simple, you know, like just pull out your phone, those videos can work really well. Like simple videos, or you can find like weird stock videos. Like we're going to test one here soon. It's like a dog on a vacuum cleaner. So like really funny and random, but you can find like stock, we use like a stock photo or deposit photos, things like that. You can find stock images and videos and things like that to use. But yeah, what'd you say the videos work better? Which ones are working the best?

Mitch Adams:
Let's be honest. I haven't done a comparison, but what I noticed, I haven't done a comparison specifically for you, but what I noticed in general is that for a local business, like in your market, there's only so many hundreds of thousands of people like that you want to serve in the amount of radius that you want to serve. There's probably only a few hundred thousand people, right? And so with Facebook ads, then we end up reaching. We get in front of like all of them. And so the biggest thing is brian and change. And so switching back and forth between videos and images, that's probably what I would say is the best, but it is super good to point out, like to get started with Facebook ads. You don't have to go find a professional video producer and go do that. Like back. Was it that video that we talked about? Wasn't tell three months into generating leads. I think maybe more that might've been four or five months into generating leads. So for the first four or five months, we were generating leads with stock images and some videos that they had just of the booger and they're going back and forth, which are very simple to create. So you don't have to get started with that.

Brandon Schoen:
Awesome. And then I guess, what else can we tell people, switch it up, get some variety in there. Like how much should people be spending or like, I guess the cool thing is you can kind of set your budget, right? You don't have to like agree to a contract, a certain amount with Facebook, right?

Mitch Adams:
Yeah. You can set your budget for anything on Facebook as little as a dollar a day. Now, what I would recommend, I would say your minimum should be $10 a day, but still that's only $300 a month. And it is, it is day to day. Like you can turn off your ads at any moment that you want to. So it's, it's not any sort of stared contract. It is just turn them on and turn it off as you see fit. But to get the best results, then I would commit to it. I would mentally commit to it for 90 days. Although there's no written contract, I would recommend you mentally commit to it for 90 days and spend at least $10 a day. So that's going to be $900. But you commit to as far as like the real costs. So people always ask me, how does Facebook charge? The technical answer is that they charge cost per thousand impressions, cost per thousand impressions for your guys's account for the last a month and a half is $14 and 75 cents. So to get an ad seen by a thousand people is $14 and 75 cents. So that's technically how Facebook charges, but that's not helpful to anyone. So something more helpful is usually the cost per lead. Because again, we're a local business. What we care about is leads generated. We don't care about. I mean, it's nice to know that in that timeframe, your ads have been seen by 116,000 people. Like that's fun to know, but it's more relevant to know that you generated 92 leads. That's more helpful for them. And so the cost per lead is between usually somewhere between $10 and $20, that's a better cost to go off of. So $10 a day if you're doing it right, if you follow the step-by-step training, that's in, in the masterclass that Profit Cleaners is offering, then you will generate leads, send the $20 per lead, $10 a day, like one liter a day to one every other day. So that's how it works. Our average for the last, since August 1st, I'm just looking at it right now is $18 and 76 cents. I'll tell you that not as high. And the reason is, is because we were on an offer and the offer kind of faded out, but we've just been running for too long. And so most of that time is when the offer was getting tired.

Brandon Schoen:
Right! And that's why you were talking about changing up the offers because that's what happens is your ad costs go from five or $10, a lead to $20, $30, $40 a lead. And then it pulls all those numbers up. So that's why you gotta be consistent to change out those offers. And also maybe like, just, let's just tell people, like the difference between the quality of the traffic on Facebook is much different than like a search based intent traffic on Google, where people are directly going to search for home cleaning services in your area versus like you said earlier, Facebook, it's just like a big party. You almost have to really distract them. And it's like, well, maybe a lesser quality leads. So at the same time, yeah, you're paying a little bit less than maybe you would on a Google platform or somewhere else, but it also, the leads could be a little bit less quality too, right?

Mitch Adams:
No, that's definitely true. And later we should have started with that, but it is a different type of marketing. How I think of it is like Google is search based marketing, which for a local business, you should also be doing that, which you guys are also doing that. And you're also generating leads from that because that gets the people that are searching in. I need somebody to clean. My Home like yesterday, that's who it gets. And those are really good leads. Facebook, we call it interruption market. And that would entail like platforms like Facebook, YouTube, Twitter. So Facebook and YouTube would be the name would be the primary ones that are interruption based marketing and interruption based marketing is just that are interrupting people. They weren't searching for cleaning, but you can hook them. You can get them intrigued with your offer and with your picture and pull in quite a few weeks that way. So it's still definitely a good thing to do, but it is, it is a lower quality lead. You're going to convert less than them. But again, the important thing is to think about, okay, my leads cost $15. I convert one out of every 10. Let's go lower one out of every 25%. So if I just do 15 divided by 5%, that's $300 per new customer. New customer, as we talked about is worth like three to 5,000. So you spend a dollar in 10. So that's the way to think about it. If you are converting less of them because they're coming from Facebook, but are you converting enough of them? That's the more important question.

Brandon Schoen:
Awesome Mitch. Maybe can you just share with people, like, I think you mentioned a little bit earlier, but like what kind of audience targeting segmenting are we doing? That's working well, like targeting parents targeting, what else you mean to work? Well for at least our market, it might be a different other people's markets, but you guys could probably take some of these nuggets.

Mitch Adams:
Yeah. So the way to think about your targeting is, think about an offer and who is that offer going to be most compelling for. Like for instance, do you focus on cleaning the Airbnbs or does your business focus on being college dorms? Like what do you focus on cleaning? So for these guys, they want to focus on families. And so the offers are based around that. And then also our targeting is based around that. So some of the best targeting has been the age range of like 37 to 55 women who are either parents or interested in things related to parents. If you go to the interest based targeting, then you can type in parents and you can find a lot of things like there's the parent's demographic, which is people that are parents or there's just like things like motherhood has an interest. So chances are, they're probably a mom, but they might not be, they're just interested in being a mom or stuff like that. So stuff related to being parents is, has been the best interest to turn it so far.

Brandon Schoen:
And I think just in general, like I mentioned at the beginning, you know, you can cap it at any budget you have, but if you want to start at $10 a day or bump it up a little bit more, I think on average, we're with about 800 to a thousand dollars of ad spend each month, we're generating an additional 50 60 leads, which we're converting about 50% at 60% of those. So yeah, that's an extra 20, 30 new customers every month just from this channel with a thousand bucks, you know? So I think that's a really great return on investment, especially considering the lifetime value of the, you know, it's amazing. And even just the last I was telling Brandon, we're doing the webinar earlier, like the last few, couple of months, like the, our annual revenue has just been skyrocketing even more so just, it's just amazing to see when you get those recurring clients. That's the big picture mindset you've got to think of. These are recurring long-term customers. Hopefully, you know, even if you take a little bit of a loss upfront that loss leader, it totally pays off in the long run, right.

Mitch Adams:
You got to look at your numbers that way and knowing your numbers and then make sure that it's making sense.

Brandon Schoen:
Awesome, man. Well, I think we should probably do like a more in-depth training at some point, or like we're going to start doing video podcasts and on YouTube for you guys. So we can go more in depth and you can kind of show us more of the targeting, which I think would be really helpful. And you actually did that for one of Brandon's masterminds and then they love that Brandon he just went in.

Brandon Condrey:
Mitch came into our little business leadership group and kind of educated a bunch of people on the pros and cons of Facebook and just how shocking it is, what you can really drill down to. And so, yeah, we should do that. And if we ever do that video one, I think what we should do is probably bring in our sales guy, Matt, just so you guys can kind of bounce some stuff off each other, like we generated this many leads and at this point I'm, so hands-off on the sales that Matt's going to know better than I will. What's converting. Cause he's talking to those people every day. So I think that'd be a good sort of four person panel to kind of talk about things like that.

Brandon Schoen:
Yeah. Well, so we'll do that more in the future. If you guys, this was just kind of an introductory episode to get you guys kind of used to Facebook ads and why we should be using them and what they are and some of the best targeting and things that we're kind of been testing out. But other than that, I think Mitch, we should just tell people kind of what we told them beginning. Like they want to learn more about Facebook ads maybe possibly work with you or have you, you know, have a phone call with you, where can they find out more about that? And then we'll tell them also where they can get some of these like step-by-step trainings that you helped us put together for one of our courses. But yeah, go ahead and tell them.

Mitch Adams:
Yeah. So you can reach out to me, you can go to my website m3traffic.com and you'll find out information there. And there is like, I work with the button or something that you can fill out a questionnaire and answer a couple of questions to see if it'll be a good fit or they did. I put together a step-by-step training, like literally on my screen, literally sending out pads for Brandon's company and all of the followup process. Like there's a lot of backend stuff that we do. There's step-by-step training there as well in their training. That's on your website.

Brandon Schoen:
Yeah. If you go to Profitcleaners.com/courses, we're going to be putting up more. We might even pull out this Facebook module just as a solo course, just because I know a lot of people are going to love getting into that, but we have a 10X toolkit for marketing your local cleaning business. That's the course that this is in. So if you go to Profitcleaners.com/courses, you can find the course there or look for the Facebook one when we, if we pull it out eventually, but otherwise yeah, m3traffic, you can have a call with Mitch Adams. He's awesome. Like I said, we've been working with him the last year and it's really hard to find good qualified traffic lead generating experts like Mitch, especially that have experience in this market. So I highly recommend reaching out if you have questions or like I said, if you want to get the step by step, check it out because a lot of people in this market want to do the step by step stuff, which is cool. So thank you Mitch, for putting that together for everybody. And I think that's it. So we'll have you on another time, real soon, Mitch. So we can dive into this more and get people some more value and content on the Facebook ads. But thanks for joining us today. I don't know if you have anything else you want to share or add or.

Mitch Adams:
No, that's it. Thanks for having me. And hopefully people have been enlightened in the Facebook today and just give it a look because as business owners, we traditionally, we don't want to waste time on Facebook. So we probably don't like, I don't, you guys probably don't but when you use it as a tool for generating business, then it's a lot more fun. So I use it outside of the platforms then.

Brandon Schoen:
Yeah. I'm the same way, man. That's awesome. Awesome Mitch. Well, thank you for time and thank you guys for all joining us today and we will see you guys on another episode real soon on the Profit Cleaners so get together on the flip side, keep it clean.

Brandon Condrey:
Keep it clean. Thanks Mitch!

Announcer:
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