Episode 33: Tony Robbins’ 7 Beliefs of Success and Why You Need to Know Them All

Episode 33: Tony Robbins’ 7 Beliefs of Success and Why You Need to Know Them All

Brandon Schoen:
When I started doing businesses, I realized that's actually the scariest place to be because you're not in control.

Brandon Condrey:
You're trapped.

Brandon Schoen:
Yeah. Somebody could tell you you're fired tomorrow. That company could implode because they're not managing it well. So when you realize you're in control of your business, like the worst that could happen is you lose everything and to a bankruptcy, but you're still got your health. You still got your life. You still got your family big deal. You know, it's like, what's the worst that could happen. That's not even bad at all.

Announcer:
Grow your cleaning business, make more money, have more time. This is the Profit Cleaners podcast with your host Brandon Condrey and Brandon Schoen.

Brandon Schoen:
Hey, everybody welcome back to the Profit Cleaners. My name is Brandon Schoen, your host, and I'm joined by my co-host

Brandon Condrey:
Brandon Condrey.

Brandon Schoen:
And you are in the only place where you can learn from the top 1% of cleaning business owners from around the world to take your business to the next level and really win. So we're here to help you guys win, share our stories. We can all help each other. It's exciting. So let's do this guys. Let's jump in today. Let's tell him what we're gonna be talking about today.

Brandon Condrey:
We're going to be talking about the seven beliefs of success from Tony Robbins. We do have a bunch of cool stuff in the pipeline that we're working on. Some more cleaning, focused episodes that are coming up. But in the meantime, we still wanted to keep rolling out content for you. So we're just gonna review tips for success from a very successful person.

Brandon Schoen:
Yeah. Obviously there's practical things we talked about on this podcast, like specific details of our businesses and behind the scenes. But really guys just like in sports, just like in business, it's like 98% mental. It's all your mental game. That's your attitude. It's how you're perceiving things. So this whole idea of success and mentoring AF under people that have a lot of success, like Tony Robbins says, if you want success, just model after those that already have success and you'll achieve those same results. So I resonate with Tony Robbins a lot. I know we were just talking about how he had that recent documentary. I am not your guru.

Brandon Condrey:
I'm not your guru on Netflix.

Brandon Schoen:
Yeah. And if you guys haven't checked that out, it'll blow your mind. You'll be like, Oh my God, who is this crazy Tony Robbins dude. And he just lights up audiences. He changes people's lives just by the way he thinks it's just simple. Think this way, not this way. And it's very subtle nuanced shifts in your mindset, but it makes the hugest difference in your game. It changes all your results. So that's why we're really big on listening to people like Tony Robbins. There's a bunch of them out there as well, but I've been listening to Tony Robbins since I was a kid. Basically I think my dad actually had his like DVDs in the back of his cars.

Brandon Condrey:
Definitely had a Tony Robbins stint too with it.

Brandon Schoen:
Right. And it was like our parents' generation. I almost felt like old school, like when I was younger, started listening to Tony Robbins, but he's still as relevant now.

Brandon Condrey:
As he is today, it's been around a long time. He had a cameo In a shallow hell, the movie with Jack Black. And he was around. He's been around for a long time. It's the point. So please clearly not. He's not just making stuff up on the fly. This has been his thing for quite a while.

Brandon Schoen:
And one of the things I really have admired and loved about Tony Robbins story is that at one point he had like nothing. He was living in a, I want to say it was like a hundred square foot apartment and this ghetto yet cockroaches crawling every, it was just disgusting. This part of his life he was in and he just had it and he just made the shift and he just decided that he was not going to live like that anymore. He just went out and started taking action. And that's, that's kind of the story of his whole purpose and helping people as he was at his lowest point in his life. And he used that pain and shifted it around for good. And now he's a force for good, wherever you guys are at in your lives, wherever you're at in your business, you might feel like that sometimes. Like you're like at this dead end road or you're just like, how am I ever going to get to where I want to go? And that's why it's important to revisit these thoughts and like learn from people that have gone ahead of us and done those and they share those stories. And so we're going to share the seven beliefs that Tony has put together for us today of success. So I think they're really good. I think you guys will be enlightened and have some wisdom from this that you can shift your business and shift your day and it'll just change.

Brandon Condrey:
So let's jump into it. Number one, is everything happens for a reason.

Brandon Schoen:
Yeah. Everything happens for a reason. So when we first started this business, I definitely, we were thinking like completely different directions. Actually. I was moving up Colorado at the time.

Brandon Condrey:
Yeah. We were spit balling these ideas and then you pull the rug out from under me or like I'm moving out of state. See you later, what man we were doing.

Brandon Schoen:
Yeah. And we had just met and we were, we wouldn't even talk about the cleaning business yet, but we were talking about starting businesses and everything happens for a reason. Like we tried to sell our house. It didn't sell, we moved up to Colorado. It didn't work out. We hated it up there. You were hating your job at the time. And it wasn't working out. Right. And it was just like, everything happens for a reason. We ended up moving back into the same neighborhood because our house was still there. We ended up hanging out at the park. And if you guys go back to earlier episodes, we talk about, you know, how, how we kind of met, you know, in our neighborhood and kids were playing and stuff. And it's just weird when you look back, you're like, man, how did this all come together? It was just like, all meant to be sure of,

Brandon Condrey:
You know, and serendipitous perhaps. But it was also within us to read the signals and then move forward with that information. So yeah, we had a hole in the market. We had a wealth of knowledge in the form of Corby and Colorado. So we'll pull that in and right. So yeah, everything happened for a reason, but it's also part of us to make sure that we dialed it in to use that information.

Brandon Schoen:
Yeah. And some of the things we had a thought of, actually, we had a lot of other business ideas that were not at all cleaning unrelated. They didn't work out. Right. And that happened for a reason. Like we could have pondered that and been like, Oh my God, we totally didn't do this other opportunity. But the things that happened happened for a reason and here we are, and we're so glad that we're at where we're at.

Brandon Condrey:
I mean, we're here in a pandemic when cleaning became a big deal, all of a sudden, and that's been hard to write out with supply chain issues and things like that. But at the same time, it was a great time to be in the cleaning industry and instill it.

Brandon Schoen:
Yeah. And you just want to look for what's that opportunity. Like even during the pandemic, like you're saying, we could have been like, man, why is this happening to me? But instead we shifted our mindset. We shifted our language and said, how can we create an opportunity out of this? And what's the silver lining in this and that talking about it.

Brandon Condrey:
So there's a book I want to tell you about it's called positive intelligence is by Shirzad Shamine and he talks about your PQ, which is your positive intelligence, kosher, and it's like IQ, but for positivity. And one of the things that he hammers home is in any given situation, you have to ask yourself, what's the gift in this. So I fell down and broke my leg. Like what's the gift in breaking my leg? Well, I can catch up on all these books that I've been meaning to read. Cause I can't go anywhere. Or I can spend some more time with my kids at home, you know, helping them read whatever it is in, in the situation. There's a gift. You just have to be able to be open to finding it. So that's kind of the same thing. If you think that everything happens for a reason you're able to tune into what's the gift in this perceived bad situation. There's always enough.

Brandon Schoen:
Yeah. And I would say definitely as of the last year, I mean, there's been so many times you could say have gone the other way, but we said, what's the gift in this? When the competition is sticking their head in the sand or pretending this is all not happening, all the challenges in the world when they're not addressing their customer and communicating, we were like, what's the gift in this? Everyone else is freaking out. How can we be focused and attentive to our customers? Make sure we communicate with them and bring that peace of mind and take that opportunity. Right. That was the opportunity at the time. And it still is. Okay.

Brandon Condrey:
I remember telling some of my I'm in a business leadership group that kind of like a mastermind. And I remember telling them that when the pandemic started, one of the first things we did is we scheduled these customer conversations, these Q and a calls with customers over zoom. We're just put it out there. We'll email it to you. We're gonna do another one next Thursday at this time. And maybe we talked to like 12 people over that. But those 12 people asked really important questions, which we then used to communicate to the rest of the customer base about what we're doing in respect to COVID safe practices and things like that. And we put a lot of people abilities. One of them I remember specifically was immunocompromised and they were worried about it. So what they did because of our conversation with them is they volunteer to keep paying for their cleaning, even though we weren't going to clean. And so the idea there was that they built up a credit and then when they felt more comfortable, we came back in and they just used the credit they had built up. So we had a notorious competitor in town who actually said just voluntarily, like we're just going to close for two weeks and write it out. And of course, two weeks ended up being a big laughing joke now, or a year later into it. But they chose to just cut it off. Like no revenue, no customers, whatever. And we did the opposite. We wanted to reach out to customers to make sure that everyone was on the same page.

Brandon Schoen:
Yeah. And so even now, guys, there's still an opportunity for that. There's still uncertainty. There's still people that are scared to start businesses or continue growing their business. But it's really the best time ever, because again, there's opportunity when there's fear and uncertainty and that's when that's your key to take action. So it's happening for a reason guys. Yeah. So take advantage of it.

Brandon Condrey:
All right. Number two. There's no such thing as failure. Only results.

Brandon Schoen:
Yeah. And that's so true. I think that's kind of like built into entrepreneurship. Actually, if you're going to be an entrepreneur, if you're going to start a business, you are going to fail way more than anybody else and you just need to fail forward, fail faster and get used to it. And you get used to being uncomfortable. That's the truth of the magic.

Brandon Condrey:
Life begins at the edge of your comfort zone. So there's Miami. It was biology when I went to college and this is kind of a foundational part of the scientific method is that when you have an experiment, there is no failed experiment. You just got maybe different results than were expected. You come up with a hypothesis. I think if we do X, Y is going to happen, but I did X and Z happened instead. That doesn't mean your experiment failed. It means you got different results. So it's up to you to interpret the results. So you didn't fail. What did you learn? Like what's the gift and the failure. So the example that we have is that we've been trying to fill this office position that we've called it an administrative assistant. We've called it a customer service rep. And we're now on version three of trying to hire someone. So we've hired two people. They didn't work out for various reasons and we had to let them go. And I remember our office manager was getting very frustrated with the whole process because she's having to pick up the slack whenever we let someone go. And I said, look, every time that we do this, every time that we have to let someone go, we just revealed another hole in the system. So the next time we interview people, we'll make sure that we ask about the next hole that we found. And so we've told you guys on previous episodes that you should hire slow and fire fast. And that's what we're trying to do. We're trying to hire slow by asking the right questions. But that doesn't mean that it's going to be perfect. We are all going to make mistakes. We have failed twice to fill that position with the right person, get the right person on the bus. And so we could roll over and say, well, all the stimulus checks and unemployment are making sure that we don't have a candidate pool right now. That might be true. But at the same time, we just have to reword the job posting and get it in front of the right set of eyes that compel someone who is comfortable at a job to leave it and come work for our company instead. Cause we're way cooler.

Brandon Schoen:
Yeah. And that's kind of, It was back to a, if you're not making mistakes, you're not taking enough action. You're not doing enough stuff. Even going back to, if you have negative reviews, like for every one negative review, you might have, you have 10 or 20 loyal fans. So just remember, like in order to have success, you've got to screw up a little bit and just take ownership of that and own it and be like, I did that. I screwed it up. Don't blame anyone else. That's the beauty of being an entrepreneur is you have to create that mindset and own everything. And it's no one else's fault, but yours and you're taking that risk by me.

Brandon Condrey:
That's a perfect segue into number three, which is whatever happens. Take responsibility. Yeah. Perfect. So extreme ownership. We've talked to you guys about this in the past, where if you get a customer that's super upset about X, Y, Z reason, you need to cut that off. You want to be able to address these people before they become the negative review. So even if they're the negative review, if the first time you heard about it was the negative review, you still want to call, take responsibility. We're sorry for whatever we did. Here's my proposal on how we can fix it. We had one customer. I remember that she's very picky. And so she wants things done a certain way. And she had her team there was cleaning her house and she was dialed into that, which was great until that team left and we grew. And so we had to move people around from this team to that team. And then the next piece people go out and they haven't seen the house before. And then she's super upset. So instead of getting livid and leaving a review and canceling her service, our office manager said like, look, I think you need to call this person. She'll feel better if you hear from the owner. And so we called, I offered lots of things. It was like an hour long call. And really the end result was she just wanted someone to listen. She wanted someone to listen to her problems. I listened and I said, look, let me get to the next clean for free. No, I insist I don't want anything for free. I just want to make sure that someone's paying attention. Like we are paying attention. I will do my best to work on this in the future. I can't guarantee that it won't happen again. People are human mistakes happen, taking responsibility doesn't mean promising things that are totally out of the realm of possibility. So like, yeah, we screwed up that time. Yep. That was my fault. We'll do better next time. That doesn't mean that it's not going to happen again. So part of it was setting expectations for them that, yeah, this might happen again. You just have, we all have to be on the same page. This is going to happen again.

Brandon Schoen:
Yeah, absolutely. And I think with a lot of these customers, because that's just one example, we have lots of customers that are a little more high maintenance that demand more, which is fine. But again, it's setting that expectation then it's just knowing that they just want to be listened to a lot of them. And if you can turn that crazy customer, that's demanding all this into a raving fan by just listening and caring enough to show them that, you know, or you just give them a reason why it's like tell them, hey, this is why this happened. We do accept responsibility. We're so sorry that happened. Like that goes such a long way with customers. And now that person is going to go from leaving a negative review that hurts your business for years and your reputation for years to now telling all their friends and family in town, how great you guys are, how you dealt with this thing for them. And if you just level with them and tell them, hey, we are humans, we make mistakes. We're so sorry. And I'm listening to you and we're making this better. That's a lot of times, that's all they want. They just want you to make it better and listen. And that's the best way to handle it for sure.

Brandon Condrey:
All right, moving right along.

Brandon Schoen:
So number four, number four is you don't have to it everything to be able to use everything. So this goes back to analysis paralysis. And a lot of times,

Brandon Condrey:
I suffer from this real bad.

Brandon Schoen:
Yeah. We all can suffer from this. And one of our recent coaching students even was like freaking out about the cleaning processes. And we were just like, Hey man, like you obviously need to know the cleaning processes really well. Even when we started, I felt the same way. I was like, I don't know every little nook and cranny and every detail, but I knew enough. I didn't know. My gut knew enough. And I was like, Oh my gosh, we can figure this out. And lo and behold, the team and the people that we were working with when we were very first started out, like we figured it out when we were kind of building the plane as we fly it, but it worked out. And just because we were too taking action, we weren't delaying. We weren't just thinking like, what if this happens or what if this happens in doing nothing, which is a lot of people find the trap of just getting stuck in you to got to take action, right?

Brandon Condrey:
You can't spreadsheet everything to death, which is what I usually do. I'll try to model it a bunch of different ways with a bunch of different numbers, but instead, just start and then get the real data and then use that to influence future decision-making with models. That's better. That way. The other thing we wrote down here was asked for forgiveness, not permission. So you can also phrase it like a minimum viable product because you just need it to function enough. It doesn't have to be perfect. There is no perfection. There will always be more things to do, but you can instead change it to it's ready to constant improvement. You can just change it over time, but you have to get it going. So yeah, when we launched the company and started cleaning, yeah, man, we made mistakes and it wasn't perfect. And people were giving us feedback, which was the whole point. If we had sat down and tried to perfect it and then launched, it would have taken forever. And then we still would've gotten feedback that we would have had to adjust anyway. So it might as well just start from the get-go right? Yeah.

Brandon Schoen:
Hey guys, I wanted to take a quick break to let you know a little bit more about our course, the 10X toolkit we've put together so many amazing resources to help cleaning businesses like yours, learn how to get more recurring clients on the schedule. The systems we teach you in this course are the exact same systems we've used to grow our cleaning business to seven figures in just three years. In fact, in one year we were able to accomplish the growth that our mentor in Denver had in 10 years. So it's definitely a shortcut guys to success. Model after that success, everything from finding the perfect clients to learning how to keep your schedule filled, we cover everything you need to 10 extra business and without wasting your time and money to learn more about this incredible course, head over to Profitcleaners.com/courses that's Profitcleaners.com/courses.

Brandon Schoen:
And there's a book all about this. You guys should check out. It's called the lean startup method. I think lean startup something or other lean startup. And it's all about that idea, right? There is don't wait until you have everything in place to put a product out in the market. It's what Brandon just said. It's that feedback loop. It's put something out, get that feedback, make it better, tweak some things, improve it, put it out again, get some more feedback. Don't be afraid that what are people thinking? And Oh my God, they're going to judge me for this. Don't even worry about that. Because when you're in the mindset of taking action, you're not going to worry about what people think. You're just going to be creating momentum. And that momentum is going to get you to the next place. And even if you don't know what you're doing, like in the beginning, especially, we didn't know a lot of what we were doing, but we were just going, going, going, going, and stuff started happening and mistakes were happening, but we were just moving forward. That's what it's all about.

Brandon Condrey:
Yeah. So keep going. I've got another example while you're talking. I thought of it. I aspire to be a pilot someday. I want to get my private pilot's license to fly my kids around and do cool stuff. And my wife had bought me a lesson one time, it's called a discovery flight. It's like the first one that you take with an instructor. And I thought, this is just going to be like, well, we'll show you the city and you can see what a plane feels like on the inside. But it was like, all right, you're taking off. And I'm like, what? No, I'm not taking off. Like, I don't know how to do this was like, listen, man, like point the wheel that way and push this knob in and you will go up. I guarantee it. And so that was not analysis paralysis due to just like you are flying the plane. Okay, I'll be here if anything bad happens. And that is kind of the same thing. So I don't have to understand all the mechanics and physics of flight to be able to do it. He just told me, push this, pull that we're going. And it was great. So that's the same sort of principle.

Brandon Schoen:
Absolutely. So I think we covered that one pretty well. The next one is people are your greatest resource and this is huge in the cleaning market and the service business. I'm obviously any business, people are your greatest assets, but if you take care of your people, they're going to take care of you. And it's like this big circle that comes around and it's this culture you're building that when you're taking care of people that comes back to you, there's a few quotes, things that I love here to think about when I think about that, but it's help your brother's boat across the shore. And inevitably you get your boat across the shore too. Like it's like you guys, everyone helps each other. Everyone wins together. There's another one that Brandon, yeah.

Brandon Condrey:
Right. A rising tide raises all ships. So if you can make sure that everyone's kind of prosperous within your organization, then everyone's going to be happier, which is all going to flow back to the company. So it's very good to keep that going. We've preached that to you guys in multiple episodes before about paying your employees, a living wage and making you stand out against other places where they might choose to work. And that's how you get good people that will stay for a long time. Turnover is killer. It's just training, training, training. It's going to slow you down. Yeah. The other example too, is that our office manager was buying her first house and she thought she had all the funds lined up and they needed to see a bit more in reserves to be able to cover the mortgage payment for X amount of months. And she thought that she was going to lose this. And so instead of us saying, Hey, sorry, 2020 is hard. And we're really strapped for cash. We lent her a significant sum of money for a short period of time. And so when she closed on the house, she was able to turn around and give us back that cash. And she is now very, very thankful that we were able to help her like accomplish this lifelong dream. She's on their property ladder. Now she's going to keep going with building her own personal wealth. And she told us that she's a lifer at the company. Like she's not going anywhere. So like she is heavily invested in our success because we are heavily invested in her success.

Brandon Schoen:
And it's like, we were saying that investment comes back to you. Your people are the greatest investment. You have more so than probably anything in your business. And ultimately those people are delivering the product. They are the product, right? And so if you keep them happy, they are energetically and happily delivering your product. Your customers feel that.

Brandon Condrey:
See that they're in a good mood when they come in. If they come in moping, like I can't believe we have to mop it up.

Brandon Schoen:
I'm barely making any money. And they treating me horrible. Like it's going to come up. People are going to notice that. And so the vibe changes completely. The customers feel it, the attention to detail, lack is lacking because they just don't care. Cause why should they care? Like, so you want to incentivize them, but you want to care and you want to take care of your people.

Brandon Condrey:
Yeah. Bottom line. We've also said things like people are human. Like we've had companies where they get fired for taking a sick day or something. Well, it's out of their hand. If their kid or spouse got hurt and they can't work today. And so threatening to fire people for not showing up on a whim, like that is a terrible way to do business. It's just going to, you're going to lead by a culture of fear that they're going to be afraid to tell you the truth about things. Instead, you want to be open about it and like, yeah, look, we understand that you have a life just like I have a life. You have kids. I have kids. If something bad is going to happen to your kid, I want you to be able to leave and go help with that kid. And so that's the idea. That's the same sort of thing is that people are the resource.

Brandon Schoen:
Absolutely. All right, moving on. Next one. Number six is work is play. Which sounds kind of, because you're like, how could that be?

Brandon Condrey:
Yeah. This one's going to be the hardest for a lot of people. It was to try and shift your mind around. Especially if you're listening to this or watching this and you are sitting at a cubicle somewhere, or maybe your cubicles at home right now because of the situation. But, and you just don't see a way out. Like it's hard to envision the day-to-day drone work as being play, but you have the way to be able to switch it around.

Brandon Schoen:
Yeah. And again, I think it comes all back to your reason. Why, what is your purpose? Once you have that reason why? And that purpose, you can shift everything from looking at it like, Oh my gosh, how am I going to get all this done today? Like almost like a job. You feel like you're trapped, which a lot of people unfortunately start businesses and they build themselves into a box. You create a job for themselves. And what we're saying is shift that mindset to the point where you're excited about your purpose and your reason, why so much though, that the little things that are normally would hold people up. You're excited to tackle that. You're excited to accomplish that because you know, it's going to take you to this next step and you're actually not building yourself into a box and you're, you're creating freedom. Right. And just discipline and clean. All those things creates.

Brandon Condrey:
Yeah, this is we've said it before too, but you want to be working on the business and not in the business. So the ones that build themselves into a box are okay. I created a job for myself. I am the mail clerk and I have to check the mail every day. Well, yeah, if you never get out of the box, then that's it, that's the job that you made for yourself and you're stuck on the job again. But what you need to do, I think is create the big goal. So like the big goal is this year, we're going to make $2 million or next, or in the next five years, we're going to have 40 cleaning teams, whatever it is. And then the way to get yourself excited about coming in every day is like, all right, today, I get to take a little small step towards accomplishing the big, huge goal. So if the big, huge goal is to hire a bunch of teams, what can I do today this week to chunk off a part of that big goal. So if I have to run a bunch of accounting reports to figure out what's happening with the cashflow, which sounds boring for a lot of people, that's part of the steps to get you over the hump, to get to the next, hire the next team, the next car, the next customer or whatever it may be.

Brandon Schoen:
That would be hard normally. But if you think about it this way, this is what Grant Cardone does. A lot of times is impact over income. Look at the impact you're making by running this payroll, which might sound boring, but you're helping. You're impacting all these people and their families and their kids. And you're changing their lives. If you start realizing the impact you're having by running a business, not just with your employees, but the people in your own city, the people around you, your own family, even like you're changing their lives. That's the kind of impact that can shift your mentality and your mindset to thinking completely different. Because now you're, you're like, Oh, this is fun. And if you can make things fun and you can even things that are boring and monotonous make them fun, just cause you're shifting the reason why. I mean, that's huge, right? That's how you get ahead.

Brandon Condrey:
I used to do it too. So like we've done it in the office a couple of times, or we're going to take, we brought in, you know, over 2020, we'd made a bunch of shifts in the office staff. We hired a sales guy. We hired the admin person. There was this disconnect where nobody was getting along. They hadn't met each other. It was all on a WhatsApp and Monday. And what we did like, look, we're all going to meet up at this restaurant. We're having beers and lunch. Everybody chill out. And so we went out on a Friday, we all hung out, got to know each other. People are laughing and telling jokes and you're on the clock. We didn't ask you to clock out to go get lunch with us. We paid for lunch. We paid you for your time to be there. And that's again the impact of her income. If you're thinking that part like, Whoa, man, we, you just paid like $150 for lunch. And we paid everybody 15 bucks an hour to sit here and laugh at us. And now we're never going to get that money back. Well, you aren't going to get the money back. The impact was that the team was just got along so much better. There was a lot more fluidity after that. And things just ran smoothly off of this, like a teeny tiny little effort that we had to put.

Brandon Schoen:
Yeah, that comradery that's built during having a snack or beers or whatever it is hanging out. It goes a long way in how people deal with each other in the office, in the future and how they relate to each other. And they all help each other out because they're excited too, because they like each other. And it creates that likability factor too.

Brandon Condrey:
All right. Number seven. Last one. No success without commitment.

Brandon Schoen:
Absolutely. And I mentioned this a second ago. I love freedom. If you don't already. And discipline is freedom and happiness comes from being disciplined and taking those actions, not just like when you feel like it, but especially when you don't feel like it. When Tony Robbins going back to him, he jumps in this cold pool every morning. It's like a 40 degree, cold bull or something that shocks his body, but it's not something you'd want to do at all. But it's the things that you don't want to do that are hard to do when you do them, they make you stronger and they make you able to push through the other stuff that you need to get done.

Brandon Condrey:
This is a concept you find across a lot of places. There's a book that really zeroes in on just this concept. It's called swallow the frog. And the idea is, if you are dreading doing a certain task, do that first, come into the office, do the thing that you hate to do, get it out of the way. And then your mind is like, Whoa, man, I feel so much better for the rest of the day. Because the thing that I was going to do at the end of the day and worry about and be anxiety about the whole day, it was already gone. I already did that part. And maybe it only took you like a third of the time that you thought it was, you would have spent way more mental energy worrying about the thing than actually doing the thing. So Tim Ferriss said it too is like, the thing we least want to do is probably the thing you most need to do. That's the same sort of concept. So you gotta commit, you gotta be there. It's just like working out. Like you're not gonna put in an, a monthly gym trip and have six pack abs like you have to do it every day. Like, that's the idea.

Brandon Schoen:
And I often hear a lot of really successful people talk about like the reason their students don't have success is because they're not committed. And so it all comes back to that commitment. Guys, you got to make that commitment. You got to say, I'm doing this. We keep mentioning all these books. There's a lot of great books about this stuff. There's another one called all-in. And it's that mentality of you're going to do something don't halfway put your toe in and kind of wonder, like, you gotta go all in and you got to burn your ships so that there's no turning back, cut your tires. And then you're sailing off to the next Island or whatever it is. But you can't get there unless you burn the ships and you jump in all the way.

Brandon Condrey:
Before we arrived at Sandia Green Clean, I had a variety of half-baked side projects. There was one with these big touchscreen TVs to replace printing out blueprints that me and my brother did. And we both did as a side project. And it didn't really go anywhere. We had a cool website and I had a kick ass business card, but like, it didn't turn into anything real, same thing. I had partnered with a friend in Colorado to make this SAB for rock climbers, to kind of like heal cracks in your skin. And neither of us were doing it. Full-time your brain knows your subconscious knows that. Like, I mean, I don't have to do this today cause I'm still going to get my paycheck from my regular gigs. So why worry about it? But when we started Sandia Green Clean, I remember I did. We had this family meeting, mostly. It was to pitch my wife like, Hey, listen, these are the numbers. This is the thing we talked to this guy. We're good. Can I quit my job? Yes. We had a date. I got to put in my two weeks at the job. I didn't like, boom, that was commitment. And then we were off the ground running. And the first couple of months of the company, you and I were spending, we were at the office until Monday, good night, some nights building shelves, like setting up. I ran ethernet cables. Like we're doing all this stuff ourselves. And that wasn't a punishment. It wasn't dreading going to the office to work on that. It was, we're building our own boat this time. Instead of me working on someone else's boat.

Brandon Schoen:
Work, we made it fun. And we turned that around and made it this exciting thing that we got to work on instead of what a lot of people do is they dread it and they don't have that reason why pushing it behind it. So, yeah. And I can say the same thing. There's so many projects that I in over the last 10 years, I mean, I haven't had a job since 2010 or something right before I got married, but a job. Yeah. But everything I've done since then, I quit my last job at a Hewlett Packard doing enterprise sales. And since then I've been consulting, been starting internet businesses and all these different things. And like a lot of them like, just like you, they were, they had some success, they got some momentum, but I took my eyes off them or I had something else I could fall back on. So I wasn't all in. I hadn't burned the ships. I wasn't fully committed. And so if you're wondering maybe in your business, like, why are we just not there yet? Why are we, how can we it's maybe, cause you're not totally committed. And you need to look at how can you eliminate the things that allow you to fall back into something else. So you're not able to fully take action in what's in front of you and eliminate those things.

Brandon Condrey:
And sometimes that can be terrifying. I have anxiety I've suffered from anxiety for a long time. And one of the sort of like mechanisms that I picked up along the way is if you're really worried about a particular thing, I'm worried about the company failing, all right, play it out in your mind. Like, let's see what is the worst case scenario? We totally screw this up. The company fails. They come and collect all of our cars that are on loans. And then we have to sell all the assets to cover the debts. And then in the end and really worst case scenario, maybe I have to file for bankruptcy. That's all. Well, that's a unique American thing. The debt gets wiped off and you are still alive. You get to stay in your house and you start over. Like we learned a bunch of stuff. The gift in that one failing is we learned XYZ. Boom, boom, boom. We're going to do it again. Like Robert Kiyosaki, rich dad, poor dad. I think he's filed bankruptcy like seven times. He's still going. So Robert Kiyosaki, the author of rich dad, poor dad, I think he's filed bankruptcy six, seven times and people still know his name. And the point is he took the risk to we're going to do a wacky thing and see if it works out. And if it doesn't well, we filed bankruptcy again. It's all right. Life goes on. That's not ideal for a lot of people. Like I don't want to ever file bankruptcy. I'm not super psyched. That that is a possibility. But at the same time, that's the safety net. You don't have to keep your day job as the fallback to it's going to hold you back mentally. The real thing that empower you is that look, if things really, really go bad, it's not the end of the world. Like there's always a way to recover.

Brandon Schoen:
Absolutely. And I actually shifted my mindset a while ago from thinking, because a lot of people think it's really scary to leave your job and to leave all these comforts that you think are the be all end all. But actually, when I realized, when I started doing businesses, I realized that's actually the scariest place to be because you're not in control. Somebody else you're trapped, man. Somebody could tell you you're fired tomorrow. Somebody could just get all in that company could implode because they're not managing it well. So when you realize you're in control of your business and like Brandon just said, like, the worst that could happen is you lose everything and to a bankruptcy, but you're still got your health. You still got your life. You still got your family big deal. You know, it's like, what's the worst that could happen. That's not even bad at all. I would rather lose everything in a business. Then spending 40 years in a job and then lose my job and then have put my whole life into that, counting on it and have nothing.

Brandon Condrey:
So we're so close to getting your pension when you retired and then they did pension went away or you were staying because they had a really great health insurance plan. And then next year for open enrollment, they got rid of the one that was really great. And now you have this other one that's twice as much with less benefits that all affects corporate bottom lines. And those changes happen to people every day. I did feel really empowered when we started the business, even though like, all right, well, we have to figure out how to replace our income all of a sudden, but it was so much fun in the beginning to do that.

Brandon Schoen:
Yeah. It's so much more empowering and so much more exciting. And you guys will feel the true freedom when you're doing that. When it's you and making that decision and not somebody else had a job telling you what to do or telling you when you have to show up, it's this whole new mindset, it's a whole new shift. And that's part of being an entrepreneur. That's a lot of mindset stuff. That's what I've been talking about. The seven beliefs of success today. And we're going to wrap it up.

Brandon Condrey:
So if you got value out of the video, out of the podcast, if you liked anything, make sure to like the video on YouTube, you can subscribe on YouTube. If you're listening to us on your podcast app, subscribe there, leave us a review and you can always visit us at ProfitCleaners.com. There's lots of stuff on there, including our reading list, which is going to have all the stuff you mentioned today. So there's a bunch of books on there and that knowledge is power. So read those books, get audible, do it while you're commuting back and forth to your day job, you will figure it out.

Brandon Schoen:
Yeah. Applied knowledge is power. You got to apply this guys and also listened to this more than once. If you learn something today, go to the website, check out the show notes for every episode, there's show notes, listen to it, read it again. You'll get different forms of learning and you'll learn twice as much. So that's why we do the show notes. That's why this is an educational piece. So that will always be out there. You guys can keep learning in the future and come back to it. And I think that's it.

Brandon Condrey:
So keep it clean!

Brandon Schoen:
Keep it clean!

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