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Conversations from the leading cleaning business owners in the Southwest
Talking about how to grow your cleaning business, have more time, create a lifestyle you love, and all of the stops along the way to building a sustainable and successful business in your own community. Our podcasts give you the insight and information you need to bypass so many speed bumps and failures so that your business is fast-tracked to real, lasting success.
Show Notes
Here’s the latest updates and news for our community. Check in regularly to see what’s going on in our Profit Cleaners world.
Episode 67: How the Bucket Story Will Transform Your Cleaning Business
“The world doesn't reward busy, the world rewards effective.”- Brandon Schoen The concept of the bucket story has transformed many businesses all throughout the years. In any business, it is important for entrepreneurs to innovate and find ways to work efficiently and...
Episode 66: Create a Positive Workplace Culture with These Fun Company Holiday Party Ideas
The most important reason to organize a holiday party is to show your staff how much you appreciate them. A holiday party also strengthens the bond and connection between your employees, which makes them even happier to come to work and stay with your company. In this...
Episode 65: Getting in the Flow State to Operate at the Speed of Excellence
Every element of thinking -- including perception, memory, learning, reasoning, problem-solving, and decision-making -- requires a high level of focus. If you don't pay attention to what you’re doing (and thinking), it affects EVERYTHING. In your business, being able...
Episode 64: Debunking Misconceptions in Copywriting with Julie Schoen
In today’s episode of the Profit Cleaners, Brandon Schoen is joined by his wife, Julie Schoen, a Copywriting Genius & Content Marketing Pro. As the founder of several successful digital businesses, she knows what it takes to take your business from zero to hero -...
Episode 63: The Difference Between Good Difficult Customers and Problematic Difficult Customers
How can you tell if your difficult customers are worth keeping? If you decide it’s time to break up with a problematic customer, what’s the right way to do that? And, most importantly, is it true that customers are ALWAYS right? In this episode of the Profit Cleaners...
Episode 61: A Thanksgiving Special from Profit Cleaners
We have so much to be grateful for: our lives, our families, our businesses, and, of course, YOU! In this special Thanksgiving episode, Brandon Schoen and Brandon Condrey talk about what they’re grateful for this holiday season and the success they’ve had in 2021....
Episode 60: Why We Share Our Cleaning Business Secrets
“You help yourself when you help others. The more you help other people succeed, the more you grow, and change and get better -- and everyone wins.”- Brandon Schoen There’s a lot that goes into growing a cleaning business -- and a lot that’s overlooked by the majority...
Episode 59: A Closer Look at the Home Cleaning System Course
The Profit Cleaners have come a long way since they started their cleaning business in New Mexico -- and they’re ready to share even more of their cleaning business secrets with you! In this exciting episode of the Profit Cleaners, the Brandons go over everything...
Episode 58: Why The Home Cleaning Training System Course Is Your Ultimate Secret Weapon as a Business Owner
“The cleaning is your product. That’s the one thing you sell so you might as well do it really well and not skimp on the actual process and the tools and equipment and everything you need to deliver the best of the best.” - Brandon Schoen The Home Cleaning Training...
Episode 57: Winning in the Cleaning Business World with Jen Mignard
Risking your career or profession to start a new business isn’t for the faint of heart. Not only are you jumping into something brand new, but there are so many unknowns anytime you put anything on the launch pad. Even trying to convince those around you that it’s a...
Episode 56: Damage? How to Handle Damage + Breakage in Clients’ Homes
When you or your cleaning teams break or damage something in your client’s home, how you handle it is critical. While breaking something is never part of the plan, it is part of cleaning someone’s home, which is why knowing the RIGHT way to handle these tough...
Episode 55: Welcoming Change in Business
“Everything around us is always changing” - Brandon Change is a positive thing, but only if you're willing to embrace it. Change is an opportunity to quit doing what isn't working, to start doing what works better, and to keep doing what is working. Transformation...
Episode 54: Business Strategy: Why Planning for Success is Key (+ Cleaning Business Projections Update!)
Starting a business requires financial resources, of course, but it also requires a sound strategy. If all you have is money but no plan, then your business will never reach its full potential -- and you’ll spend your days stressed and scattered. Setting goals for...
Episode 53: Generating Customer Loyalty: The Lego Article
In the last episode, we talked about the importance of responding to and delighting your customers. But, even more, important is cultivating customer loyalty. Only when you have loyal customers can your business really thrive. So, how do you generate real loyalty from...
Episode 52: Finding Ways to Delight Your Customers (Like the Donut Man)
To earn money in business, you must first gain your customers' trust which is quite difficult; you must discover multiple ways to delight your clients. A customer will also be pleased in your business if you know how to value and care for them. But how are you going...
Episode 51: Developing the CEO Mindset
Why is it so important to maintain and cultivate a CEO mindset? How can we avoid the small-business mindset and instead think big, producing greater and better results? In business, mindset is essential since our ideas and perceptions mirror our actions. We will...
Episode 50: What You Need to Know About Inflation + Price Increases
Inflation is almost always occurring. And, because of it, business owners don't have any other option but to increase their prices. While it can leave some of your customers frustrated, it’s the only way to really cope with economic crises. If you don’t increase your...
Episode 49: Getting Your Business Off to a Good Start with Brandon Condrey
In today's competitive business world, you need a plan to stand out from the crowd so that you can reach a wider audience and gain bigger leads. In order to accomplish this it’s critical that you get off to a good start with your business. How you start your business...
Episode 48: How to Handle Rebuttals and Overcome Objections While Selling Cleaning Services
As the saying goes “An objection is not a rejection. It is simply a request for more information.” In any business, rebuttals and objections are common. However, not everyone is good enough at handling it. While understanding and knowing the service that you give...
Episode 47: Why Sales Matter in the Cleaning Business + How to Sell Better
Sales are the lifeblood of every business. There are no customers, no revenue, no profit, no business without sales. For a small business to extend its lifecycle beyond launch and initial startup phase, every employee needs to have a sales mentality. Matt Robbins...
Episode 46: Mental Mindset Check: From Oh Crap to No Big Deal
Life can feel heavy, especially these days. And if you’re a business owner, that heaviness is even more intense. It takes a lot of effort to keep staff and customers happy and satisfied -- and at times it can be downright exhausting. Prioritizing mental health should...
Episode 45: From Me to We: Creating a Healthy Environment for Your Business to Grow
It takes a lot of effort to run a business. So much so that you can end up focusing on a lot of the day-to-day operations while forgetting some of the other factors, including hiring new team members and establishing a company culture! So many businesses get stuck...
Episode 44: How To Level Up Your Pricing in The Cleaning Industry
There are lots of ways to level up your pricing in the cleaning business. There are also lots of ways to do your pricing the wrong way. Increasing your price in the cleaning market assures that your business is getting the profit it deserves in exchange for its...
Episode 43: Commercial Cleaning vs Residential Cleaning: The Pros and Cons You Need to Know
“If you try to catch two rabbits, you’ll catch none.” This Russian proverb emphasizes how important it is to focus on one thing; the same goes for the cleaning industry. While many cleaning companies offer a variety of services in order to “catch more rabbits”, the...
Episode 42: How to Create a Viral Video for Your Cleaning Business
Marketing has become more and more visual thanks to social media, which is why making videos to advertise and brand your cleaning business is a great idea. And because technology is so prevalent, making videos yourself is really simple. Unfortunately, just any video...
Episode 41: 10X Cleaning Business Toolkit: Taking your Cleaning Biz to the Next Level
Maintaining a business takes effort, determination, and purpose. In the cleaning industry, it demands a longer time, but it also has greater momentum which makes it important to keep track of your profit gains and losses, systems, mentors, and going back to the very...
Episode 40: The Zippy Car vs Steam Locomotive and How your Business is Geared for Success
You don’t want to miss out and be left behind old age, right? We all want to level up as a zippy car and not remain stagnant as a demise steam locomotive. It’s the same in the business industry! Businesses should always level up to keep it up to date, gain more...
Episode 39: Why Cleaning Contracts and Residential Cleaning Don’t Mix
Getting (and keeping) customers is the name of the game for all businesses, including cleaning companies. But, all too often cleaning companies try to do too much in order to secure customers, which, unfortunately, ends up hurting the business altogether. One of these...
Episode 38: Five Tips to Win New Cleaning Customers
Winning new customers is as important as valuing the existing ones. It is one way to keep your business from growing, but winning new customers doesn’t just happen overnight. In any business, competitors are always there trying to get the same potential customers,...
Episode 37: The Importance of Hiring and Why You Should Do It Now
Are you still wondering if now is the right time to hire employees? Too many business owners and entrepreneurs hesitate when it comes time to hire employees or help because they doubt if they’ll be able to make it work. After all, isn’t hiring just another expense? In...
Episode 36: The Hiring Crisis for 2021
The pandemic has shifted many things globally and one of them is the process of employment and even its loss. Hiring methods have grown different from the former ones— having the old face-to-face interviews to only seeing candidates through video calls. On top of this...
Episode 35: 10X Live Coaching and Boot Camp: Improve Your Marketing and Grow Your Cleaning Biz
Your marketing, no matter which industry you’re in, is critical. Not only does it help you generate quality leads, but it also ensures that those leads keep coming. One of the best and most efficient ways to do marketing for local businesses is by leveraging...
Episode 34: The Pros and Cons of Airbnbs for Cleaning Businesses
Airbnbs and vacation rentals have become commonplace in the travel industry. And because they’re also lucrative for homeowners, they’ve become increasingly popular over the years. However, when it comes to keeping them clean and turning them over for new renters,...
Episode 33: Tony Robbins’ 7 Beliefs of Success and Why You Need to Know Them All
Our mind is incredibly powerful, which is why having a healthy mindset determines most of our success. When you’re growing a business, how you perceive things is very important. When you have a positive mindset you see greater possibilities, more potential, and, quite...
Episode 32: Microfiber Magic – Interview with NUFiber VP, Par Ricketts
Being in the cleaning industry takes time and effort. You have to spend time doing the actual cleaning and running your business. And you have to put in effort in order to follow through and actually execute on your ideas. But while time and effort are key, you should...
Episode 31: The Right Way to Handle Customer Accusations and Other Customer Issues
Getting reviews is AWESOME for your business -- except when the reviews aren’t awesome. We pride ourselves on outstanding service and customer satisfaction, but, like all businesses, we’ll still get negative reviews and complaints from customers. That’s okay! But...
Episode 30: How Much Does Pricing Really Matter in the Cleaning Business?
Getting your pricing just right as a cleaning business is critical. Even a few dollars off can make a huge difference in how profitable your business is. Whether you’re just getting your business off the ground or have been operating for years, taking a closer look at...
Episode 29: How to Build the Best Phone Call System for Your Cleaning Business
Your systems and services are top priority in the cleaning business industry. When your systems and services work together, you dramatically improve your efficiency, which means everyone is happy -- your customers, your employees, and, of course, you! In this episode...
Episode 28: How Hiring a Handyman Changes Your Cleaning Business
There’s always a way to make your cleaning business’s systems more efficient. One of the biggest drains for any business, but especially a cleaning business, is spending time on tasks that could be done faster by someone else. Finding these opportunities within your...
Episode 27: Elevate Your Business with This Game-Changing Growth Mindset
Mindset is everything, especially in business. Mindset will either make you or break you, which means cultivating the right way of looking at things is critical. If you’re wanting to make a comeback in 2021 with your cleaning business, then you need to cultivate a...
Episode 26: Your Complete Blueprint to Grow Your Cleaning Business into a Million Dollar Company PART 2
In this week’s episode, we’re joining Brandon and Brandon in a private coaching session with one of their superstar students, Curt. Learn what it takes to grow your cleaning business into a million-dollar company and, even more importantly, a company you actually...
Episode 25: Your Complete Blueprint to Grow Your Cleaning Business into a Million Dollar Company PART 1
Starting your cleaning business might seem like a daunting task. And, once you’ve got it up and running, you might think that the hardest work is behind you. Of course, there’s still lots to be done, especially if you want your business to be profitable -- and without...
Episode 24: Hyperlocal Marketing: Effectively Targeting Local Customers
Local businesses have, unfortunately, been hit hard in 2020. But that doesn’t mean that they’ve lost their competitive edge in the market. By using hyperlocal marketing, you can create compelling stories that help engage your local audience. This is something big...
Episode 23: Addressing Often Encountered Difficulties in Starting Your Cleaning Business: Live Coaching w. Shawn Thorton
One of our listeners turned into Masterclass coaches joins us in this episode as we share with you our live coaching session with Shawn Thorton. Shawn started his cleaning business around June this year, and we are grateful to be part of his journey. Join us as we...
Episode 21: How Facebook Ads Work: Are You Wasting a Penny or Generating More Leads?
Facebook has offered a lot of services to people especially those with business, and Facebook Ads is a common one used by local businesses and even the big ones to generate more leads. In this episode of the Profit Cleaners, we will be joined by Mitch Adams, a...
Episode 19: Replacing Yourself Using Automated Business in the Cleaning Industry
Working on longer hours is usually draining especially if we get to compromise a lot of things. Tune in as we talk about Clockwork: Design Your Business to Run Itself, a book written by Mike Michalowicz. In this episode, we’ll discuss the importance of automated...
Episode 18: The Important Difference Between Productivity and Efficiency
Productivity and efficiency are not interchangeable. While a lot of people talk about the two in the same breath, shooting to be both more productive and efficient, the reality is that your goal should be to focus on improving one thing at a time. And, in the world of...
Episode 17: Bi-weekly vs. Monthly Customers: Is One Better Than Another?
Every service-based business will have to determine how often they provide their services in order to create regular subscriptions for customers. In terms of cleaning businesses, there are generally three types of customers: monthly, bi-weekly, and weekly. Not only...
Episode 16: Should You Increase Prices During A Pandemic?
COVID-19 made a huge impact on most businesses when it struck America. One of those is the cleaning business. The fear of the infection is what drove customers to avoid cleaning services. In our cleaning business, we made sure that not only the customers are safe from...
Episode 15: Owning Company Cars: Are They Worth the Investment?
Owning your own company cars really means one thing: control. Of course, there are other benefits to having your own company cars, including the fact that your employees don’t have to use their own cars to get from house to house. In the latest episode of the Profit...
Episode 14: Beat the Competition with an Abundance Mindset
When you get started in business, it’s all too easy to get caught up in the competition. After all, you want to do better than other businesses so that you can grow your business. But, sometimes being competitive leads you down the path of feeling like there’s not...
Episode 13: Overcome Your Fears with the Right Business Mindset
Have you ever let fear hold you back from doing something that you really want to do? Sometimes, these things are small and really don’t have that much impact on our lives. But, so many times the things we’re afraid to do play more of a role in our life’s trajectory...
Episode 12: How the 2020 Pandemic Has Created a Disaster for Housekeepers Everywhere
When a company is truly sustainable and successful, it has established systems, flowing communication, effective organization, and streamlined efficiency as its backbone. This solid foundation is what’s needed in any industry to sustain growth for decades. In this...
Episode 11: Impacting Your Business by Gaining More Reviews
How many reviews does your cleaning business have? Chances are, it’s not enough. In this episode we’ll share with you how to get loads of 5-star reviews so that you can attract new customers and outperform the competition. There are so many smart and effective ways to...
Episode 10: Choosing The Right Systems for Your Local Cleaning Business
We’ve focused on customer service since day one. And, thankfully, we’ve understood since the very beginning just how important it is to have systems in place in order to give our customers the absolute best experience each and every time. In this episode of Profit...
Episode 9: Outsourcing: Hiring the Right Person to Speed Up Your Business Productivity
If you’re not leveraging the power of outsourcing in your business, then you’re wasting your time. Delegating daily, low-value tasks is one of the only ways to truly systematize your business so that it can grow. It’s all too easy to get caught up in the daily grind...
Episode 8: Top 3 Simple Business Mindset Hacks To Level Up Your Daily Routine
Boost your ability to perform and win in this market with these three essential business mindset hacks. Proven effective in setting your focus, these mental habits will get you closer to your goal and help increase your ability to overcome obstacles you’ll face in...
Episode 7: How to Create an Easy Rinse-and-Repeat Business Plan for Your Company
Systems are the key to our success and they have been since the very beginning. Without systems, it’s impossible to grow without feeling overwhelmed and constantly strapped for time. A lot of cleaning business owners don’t realize that they can take advantage of the...
Episode 6: Pandemic Pivots: Today’s Cleaning Essentials with PPE, Electrostatic, Sanitizing & Disinfecting
In this podcast episode we’re taking a closer look at the cleaning essentials you need to keep your customers happy and your businesses growing in 2020. While cleaning businesses around the world are looking for new tools to meet current demands, the reality is that...
Episode 3: How to Stand Out In the Service Industry By Serving Even More
One of the big reasons we continue to love what we do with our cleaning business is that it allows us to really help our local community. When we see the impact we’re having on real people, our very own neighbors, it inspires us to keep going and to do even better. As...
Episode 2: Why A Cleaning Business and Why Now?
In this episode of the Profit Cleaners podcast, you’ll learn even more about how the Brandons started their cleaning company and why the fundamentals they put in place have helped them grow during this turbulent time. By having a strong foundation for their...
Episode 1: Welcome To The Very First Profit Cleaners Podcast, The Beginning
In 2016 if you would have asked us what we would have been doing right now in 2020, it’s guaranteed that neither of us would have said we’d be operating one of the fastest growing and most successful cleaning businesses in the Southwest. But, here we are. And, to be...
Welcome to the Profit Cleaners
We're so excited to get started sharing our story with the world and helping out as many cleaning businesses and entrepreneurs as possible! We're just about to pass 3 years of business since we started our local home cleaning business in 2017 in Albuquerque, New...






























































